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#194 - Understanding the Difference Between a Marketing Strategy and a Marketing Plan

Digital Marketing Made Simple with Jennie Lyon

English - July 10, 2024 17:30 - 19 minutes - 27 MB
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Previous Episode: #193 - Feeling Stuck with Your Marketing? Let’s Revitalize Your Strategy

Hey there, friends! Today, I'm thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business's growth and success. Let's break it down in detail.


Content Overview

🔹Marketing Strategy: The Big Picture 
🔹Value Proposition
🔹Target Audience 
🔹Key Messaging
🔹Long-Term Goals
🔹Competitive Analysis
🔹Marketing Positioning
🔹Marketing Plan: The Roadmap
🔹Marketing Campaigns
🔹Timelines and Milestones
🔹Budget Allocation
🔹Marketing Channels
🔹Content Calendar 
🔹Key Performance Indicators (KPIs)
🔹Why A Marketing Strategy and Marketing Plan Are Both Essential
🔹Alignment and Focus
🔹Integration and Adaption
🔹Measurement and Improvement
🔹Continual Evolution
🔹How Jennie Lyon Digital Marketing Can Help 
🔹Comprehensive Marketing Research
🔹Tailored Marketing Strategies
🔹Detailed Marketing Plans
🔹Continuous Optimization


Links for This Episode on understanding the difference between a marketing strategy and marketing plan. 

  

Content Calendar
https://jennielyon.com/contentcalendar Discover Your Digital Marketing Success Path
https://jennielyon.com/quizHow to Use Our Digital Marketing Team
https://jennielyon.com/vateamSchedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie 


View more content and free downloads at https://jennielyon.com/blog

Get in touch with Jennie:


🔹Get in touch with Jennie: https://jennielyon.com
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