#180 - 5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

As a small business owner, you know how important having a solid online presence is. However, with so many different marketing strategies available, it can take time to determine where to focus your efforts. 

In this comprehensive guide, we'll dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them. 

Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you're a novice entrepreneur or a seasoned business owner, this guide is your roadmap to optimizing your online marketing efforts so your business can flourish like never before. 

Let’s jump into the five common online marketing mistakes small business owners make and how to fix them.

This week, Jennie talks about: 

Content Overview 

🔹Not Defining Your Target Audience 

🔹Why Define Your Target Audience

🔹Actionable Steps to Define Your Target Audience 

🔹This Week’s ICA Homework

🔹Neglecting Search Engine Optimization (SEO)

🔹What is SEO and Why Does it Matter? 

🔹Actionable Steps to Improve Your Website’s SEO

🔹This Week’s SEO Homework

🔹Focusing on Quantity Over Quality

🔹Why Quality Matters 

🔹Action Steps for Qualify Over Quantity

🔹This Week’s Quality Driven Homework

🔹Ignoring Social Media

🔹Why Social Media Matters

🔹Actionable Steps for Social Media Success 

🔹This Week’s Social Media Homework

🔹Not Measuring Your Results

🔹Why Measuring Results Matter

🔹Actionable Steps for Measuring Results

🔹This Week’s Results Homework

Links for This Episode on 5 Common Online Marketing Mistakes & How to Fix Them:

SEO Workbook
https://jennielyon.com/seo ICA Worksheet
https://jennielyon.com/ica Content Calendar
https://jennielyon.com/contentcalendar Weekly Social Media Workbook
https://jennielyon.com/socialmediachecklist Making the Most of Social Media Workbook
https://jennielyon.com/socialmediaworkbook Holiday #Hashtag Yearly Calendar
https://jennielyon.com/hashtags Social Media Marketing Calendar
https://jennielyon.com/socialmediacalendar15 Free Social Media Graphics
https://jennielyon.com/15free Pinterest Tips & Tricks
https://jennielyon.com/pinterest SMART Goals Worksheet
https://jennielyon.com/smart Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Team
https://jennielyon.com/vateam

Get in touch with Jennie:

🔹Free Consultation
https://jennielyon.com/chatwithjennie 
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing