Digital Marketing Made Simple with Jennie Lyon
208 episodes - English - Latest episode: 5 days ago -How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!
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Episodes
#6 - How to Create a Core Lead Magnet that Converts
July 21, 2020 11:50 - 16 minutes - 22.4 MBThis episode is all about lead magnets and why they're vital for any business. An effective lead magnet is a must to grow your email list, so in this episode, I dig deep into this topic. I'll cover everything from what a lead magnet actually is (with examples!), why they matter, and strategies for crafting effective messaging to convert people. I also share several types of lead magnets to help you decide what will work best for your business. Would offering a free workbook entice ...
#5 - Facebook & Instagram Ads Not Converting? A Virtual Assistant Can Help!
July 15, 2020 12:47 - 14 minutes - 20 MBDid you know you can double even triple your marketing investment using Facebook and Instagram ads? It’s true. By using Facebook as a marketing platform, you can reach out to a vast group of potential prospects for a fraction of the cost compared to just a few years ago. In this episode, I share stats on users and metrics that will make it clear why Facebook and Instagram ads are so vital. I also cover detailed strategies about how to set up ads, targeting, and proper planning to e...
#4 - How to Grow Your Email List with Social Media Marketing
July 07, 2020 09:00 - 17 minutes - 24.2 MBWhile social media is an integral part of any business's online marketing, adding those social media followers to your email list is even more valuable! Growing an email list has been at the forefront of my business for years. In all of my digital marketing efforts over the past 20 years, email marketing has been the most fruitful. I've found that the return on investment with email marketing is 4x higher than any other online marketing efforts, with the average ROI being 122%. In ...
#3 - Step by Step Guide to Pivoting Online
June 30, 2020 09:00 - 19 minutes - 27.3 MBIt's both an ideal and important time to make sure your business has an online presence, so in this week's episode, I share my advice for pivoting your business online. Throughout the current crisis, I've seen companies both trying to maintain the status quo or freezing entirely. There are so many ways to adapt to the current climate, but not every business owner knows how to proceed. Things like keeping up with your digital marketing, communicating the value of your digital offeri...
#2 - How to Create a Month's Worth of Social Media in 1 Day
June 23, 2020 11:00 - 16 minutes - 22.7 MBBelieve it or not, it really is possible to get an upcoming month's worth of social media posts complete and scheduled in a single day - I do it every month! You'll be amazed at how much time you can reclaim in your workday by doing this all at once, instead of trying to find time every day for it. In this week's episode, I share my advice on making this system work for you, broken down across ten main steps, from mindset to planning, constructing, through reviewing your work and a...
#1: 10 Ways to Write Instagram Captions that Convert
June 10, 2020 19:30 - 14 minutes - 19.3 MBHow much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren’t huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! It’s one of the most effective, budget-friendly, and hottest platforms right now! Let's dig into 10 ways to create Instagram captions that convert!
1 - 10 Ways to Write Instagram Captions that Win Customers
June 10, 2020 19:30 - 14 minutes - 19.3 MBIn my debut podcast, I share my favorite Instagram tips for small businesses!
#1 - 10 Ways to Write Instagram Captions that Convert
June 10, 2020 19:30 - 14 minutes - 19.3 MBHow much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren't huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! In this episode, I share my top ten tips for making the most of Instagram: 1: Hook, Why & CTA 2: Write Like You Talk 3: Be Authentic 4: Make the Sale, but Don't Be Salesy 5: Show Up ...