#8 - How to Create a 3-Month Content Calendar in 1 Hour (Free Template!)
Digital Marketing Made Simple with Jennie Lyon
English - August 04, 2020 17:06 - 25 minutes - 34.8 MBMarketing Business Entrepreneurship virtual assistant digital marketing marketing online marketing small business entrepreneurs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #7 - 8 Steps to Automating Your Client Onboarding
Next Episode: #9 - 8 Ways to Repurpose One Piece of Content
Just like it is when growing a business, consistency is key when it comes to content creation. Especially if you're using your content to feed your opt-ins and email list (which you should!), you will see the most growth by getting your messages out to people regularly.
But once you know that, how do you go about making sure to deliver a new blog, podcast, or other content every week? That's where planning comes in, and my content calendar! Along with the link to this template (get it below), in this episode I share five main steps on consistently creating and publishing content to keep people engaged, including a full primer on using my template:
Write it down: The first step is always to get those ideas out of your head and into actionable form.Finding your ideal customer avatar: Before you start publishing, consider who it is you want to attract with your content.Using the 3-month content calendar template: A full rundown on how you can use my template for your content.Recycle old content: Once you have a substantial backlog of content, consider recycling some for a new audience who may not have seen it yet. Just because you covered a specific topic a year ago doesn't mean it can't benefit someone new today!Create binge-worthy content: There are reasons people binge-watch certain TV shows, and finding that right hook will keep people coming back!
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