A question I often get is, “When it comes to online marketing, which is better? Social media, or email marketing?”

The answer is far from simple, but I can tell you that email marketing has some distinct advantages over social media. For one thing, you own your email list. If a social media network shuts down or there is a database breach, you could lose many of your followers. With email marketing, that isn’t an issue! For another thing, email marketing has the highest ROI!

So in this week’s episode, I’m going to be going through email marketing and why it’s such a remarkably versatile and useful way to connect with your clients. Social media marketing can show an incredible ROI, but email marketing is at the very foundation of most every digital strategy!

View complete details on my blog post!

Links for this episode:

Discover Your ICA (Ideal Client Avatar) TemplateIdentify Your Core Lead Magnet Workbook

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