Chatting with Copywriters
58 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 5 ratingsJoin Bobbie as she interviews Enterpreneurs and Business Owners and dives into what's working for them as well as a little about their copy.
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Episodes
Episode 57: How to Use Voice Search with SEMRush
March 17, 2020 13:00 - 35 minutes - 24.4 MBIn this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here. Show Notes: The definition of Voice Search and how it differs from Text-based searches. How to show up on a Voice Search result The most important "Search Features" to have when ranking for voice search The format to show up in the TOP results for Voice Search Which digital device pulls from which s...
Episode 56: How to Craft Powerful Landing Pages
March 10, 2020 20:00 - 22 minutes - 14.9 MBIn this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.
Episode 55: How to Get Your Creativity Going to Write Copy
March 03, 2020 15:00 - 21 minutes - 14.3 MBIn this episode we talk about how to get the creative juices flowing to write awesome copy. Show Notes: Sometimes you have to walk away from what you're doing. Give your brain space to process in the background. Don't discount the value of writing down your thoughts as they come to you throughout the day. It helps to get excited and feel creative using something that you're passionate about. "I would take my phone, open a document, press voice record, and walk around the house and just ...
Episode 54: The Un-Brand Method
February 25, 2020 14:00 - 31 minutes - 20.8 MBIn this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. Show Notes: The dangers of using "guru" swipe copy How frameworks and formulas can hurt your brand "What is my why?" "What's missing from my market?" "What can I do to make an impact?" The benefit of using a sounding board to discover your why When you understand your "who", you can better determine "who you want to be". Immerse yourself in your market -- Become Your Aud...
Episode 53: What It Takes to Launch Part 2
February 18, 2020 14:00 - 25 minutes - 17.4 MBIn this episode we talk about guiding your audience through each stage of your launch. Show Notes: Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution. Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? Give them the valuable stuff up front! Keep in touch with people. Remind them why they invested their time and money into your produ...
Episdoe 52: The 30,000 FT View of a Launch Part 1
February 11, 2020 15:00 - 21 minutes - 14.8 MBIn this episode we talk about all the pieces you need to get people ready for your launch. Show Notes: There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences. You need to provide value, information, and education before you talk about sales and price points. A launch requires high leve...
Episode 51: Branding the Experience with Kenneth Bator
February 04, 2020 23:00 - 29 minutes - 20.2 MBIn this episode we talk with Ken Bator about how to brand your company experience from the ground up. Show Notes: Which brand of cereal did you grow up with? Your brand isn't what you say it is. How your customer's perception drives what your brand is What happens when you steer the conversation of your brand. The number #1 key to create to start taking control of your branding. How to ensure your entire organization understands your brand - and how to be sure it shows up for your cu...
Episode 50: How Marketing Has Changed Vol. 4
January 28, 2020 20:00 - 19 minutes - 13.7 MBIn this episode, Bobbie and I are back with another special episode of "How Marketing Has Changed" We discuss an old ad found in a lonesome box of sugar alternative in a parent's cupboards.
Episode 49: Year in Review
January 21, 2020 15:00 - 18 minutes - 13 MBIn this episode Kimberly and Bobbie discuss one year of podcasting, the future of podcasting, and more. Show Notes: Do you set New Year's Resolutions? Goals vs Resolutions Reviewing the numbers from last year Bobbie's Favorite Episodes: Metrics That Matter Kimberly's Favorite Episodes: How Marketing Has Changed What does the future hold for podcasts and marketing? Interested in applying for a marketing breakdown? Click here. Kimberly's Website Bobbie's Website Thanks for listening
Episode 48: The Hero's Journey in Marketing
January 14, 2020 15:00 - 28 minutes - 19.5 MBIn this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing. Show Notes: The power of storytelling What is the hero's journey Steps on how to use the hero's journey in your business How important is a story in your marketing How to better monetize your message by putting storytelling in your copy Jenny Edwards Website Kimberly's Website Bobbie's Website Thanks for listening
Episode 47: Creating the Ugly First Draft
January 07, 2020 06:00 - 23 minutes - 16.3 MBIn this episode we talk about how to get the first draft done no matter what. Show Notes: How to create your first draft Why the first draft is a great way to gather your thoughts Why your first draft should not be your final draft Why editing is a great way to a marketing piece Kimberly's Website Bobbie's Website Thanks for listening
Episode 46: Breakdown of Overused Marketing Phrases
December 31, 2019 15:00 - 24 minutes - 17.1 MBIn this episode we talk about overused marketing phrases. Show Notes: What are the different phrases that are overused in marketing How to avoid using overused phrases in marketing How to add value to your phrases How to make overused marketing phrases more creative and unique Kimberly's Website Bobbie's Website Thanks for listening
Episode 45: The Basics of SEO
December 24, 2019 15:00 - 30 minutes - 21.1 MBIn this episode we interview Jen Yan an SEO expert. Show Notes: What is SEO How SEO works Types of keyword Two kinds of searches How to optimize a website for Google and search engines 3 steps for easy SEO What is an algorithm Link for tools Jen Yan's Website Kimberly's Website Bobbie's Website Thanks for listening
Episode 44: How to Properly Use Links in Your Copy
December 17, 2019 15:00 - 23 minutes - 16.3 MBIn this episode we talk about how you can properly use links in your copy. Show Notes: How to properly use links to get people to follow along Effective ways you can use links in your copy How to optimize your headlines How to hide long URLs Where you can effectively use the "Learn More" Best practices when using affiliate links Link for rules and regulations on how to announced you have an affiliate link. Kimberly's Website Bobbie's Website Thanks for listening
Episode 43: How to Use Claims and Proof
December 10, 2019 15:00 - 23 minutes - 15.9 MBIn this episode we talk about how you can effectively use claim and proof in your copy. Show Notes: Why claim and proof is important How you balance claim and proof How to makes claims clear How you prove the claim Why it is important to use the proof to explain the claim Different ways to prove the claim How to make proofing claims a part of your copy Kimberly's Website Bobbie's Website Thanks for listening
Episode 42: How to Find Your Hook
December 03, 2019 15:00 - 22 minutes - 15.4 MBIn this episode we talk about how you can find the right hook for your product or service Show Notes: How to find the hook in your product or service How copywriters find the hook in the stories for their clients Why it is important to know the story behind things in creating and finding a hook How past marketing material can help you know your products or service Why customer stories or feedback are important Surveys in finding that hook Ways to market your product Kimberly's Web...
How Marketing Has Changed-60s Airline Ad
November 26, 2019 15:00 - 22 minutes - 15.3 MBIn this episode we talk about how marketing has changed with an airline ad from the 60s. Show Notes: How marketing has changed on an ad in the 1960's Call to action Old marketing tactics that still work What doesn't "fly" in marketing today Matching your creative with your copy Kimberly's Website Bobbie's Website Thanks for listening
Episode 40: Brand Ventriloquism
November 19, 2019 15:00 - 32 minutes - 22.4 MBIn this episode we interview Justin Blackman about Brand Ventriloquism. Show Notes: What is Brand Ventriloquism Why humor is great with your copy How to be sound like your client Three elements of getting the brand voice right Great way to write for a particular brand What is the difference between a masculine voice versus a feminine voice How to create an email that matches your brand How you can use the words, tone and frequency formula Tools Justin's Website Kimberly's Website...
Episode 39: The Dreaded Guarantee
November 12, 2019 15:00 - 23 minutes - 16.2 MBIn this episode we talk about the dreaded guarantee and how it can increase consumer confidence. Show Notes: How important is customer service in your business Benefits of a consumer guarantee How business can make people buy How to reduce returned products and chargeback Where you can use guarantee How guarantee helps with your reputation How to create a guarantee Why testing is important with your guarantee Kimberly's Website Bobbie's Website Thanks for listening
Episode 38: The Power of One
November 05, 2019 16:00 - 21 minutes - 14.6 MBIn this episode we talk about the ways you can apply the power of one in your copy. Show Notes: definition of the power of one identifying your one person for your copy how the purpose of the power of one converts in your marketing the power of one in your copy the benefits on the power of one ways you can apply the power of one in your copy words you use that you are still not down with your one importance of using the power of one in every marketing Kimberly's Website Bobbie's W...
Episode 37: How Copy and Design Work Part 2
October 29, 2019 14:00 - 15 minutes - 10.7 MBIn this episode we continue the conversation with Matt Hall about the importance of the right visual and copy that convert. Show Notes: Top 3 things copywriter should remember when working with designers How good copy and design work together Importance of metrics that matter Tips on how copy and design work together to give you the best result Matt's website Kimberly's Website Bobbie's Website Thanks for listening
Episode 36: How Copy and Design Work Together Part 1
October 22, 2019 14:00 - 20 minutes - 14.3 MBIn this episode we talk about the importance of the right visual and copy that convert. Show Notes: How visual is important Identify what good designs that convert Identifying your goals and outcome that will convert Why it is important for designer and copywriter to work together How right balance of visual and words that convert What designers should avoid doing Matt's Website Kimberly's Website Bobbie's Website Thanks for listening
Episode 35: How to Paint a Picture for Your Customers
October 15, 2019 14:00 - 19 minutes - 13.2 MBIn this episode we talk about how to help your reader/customer to imagine their life with your product and how to make it impactful. Show Notes: How to put your customers into the future with your product Hidden keys to success in marketing How to put your customer/reader on what you are selling How to help your customer imagine that they already own the item General thoughts about marketing Keeping your reader/customer engaged Tricks on how to get the future phasing into your marke...
Episode 34: Importance of Clarity in Messaging
October 08, 2019 14:00 - 19 minutes - 13.4 MBIn this episode we talk about why it is important to be clear and specific with your message for your customers. Show Notes: The right language to use for your customers Why it is important to be clear with your message Why clarity helps the expectation of your customer Types of clarity Why FAQs is important in your business How to put clarity in your message Kimberly's Website Bobbie's Website Thanks for listening
Episode 33: How to Write a Bio
October 01, 2019 14:00 - 19 minutes - 13.5 MBIn this episode we talk about how you can create your bio that is relevant and interesting. Show Notes: How To Write Your Bio What is the purpose of your bio? How long your bio should be? Importance of the language you'll be using Your first draft should be not your final draft Tips on writing your bio Process of writing your bio Basic outline for writing your bio How to make your bio interesting Kimberly's Website Bobbie's Website Thanks for listening
Episode 32: Metrics that Matter
September 24, 2019 14:00 - 23 minutes - 16.1 MBIn this episode we talk about why metrics matter and why you need to focus on it. Show Notes: What are the different types of metrics that matter? Intent vs conversion Why you need opt-in option on your website? What are the metrics standards? What are the metrics people talked about? Why you need to focus on metrics that matter? Kimberly's Website Bobbie's Website Thanks for listening
Episode 31: How to Properly Do an Autoresponder
September 17, 2019 14:00 - 22 minutes - 15.4 MBIn this episode we talk about ways on how to build an effective autoresponder that relates to your audience. Show Notes: Ways to properly do an autoresponder. How important to have a welcome series. How important to build a relationship. Why autoresponder should relate to your audience. Why autoresponder should feel natural. What is the minimum number to send an email? What is the goal of an autoresponder? What is the purpose of the autoresponder? How to build an effective autoresp...
Episode 30: How Not to Do an Autoresponder
September 10, 2019 14:00 - 16 minutes - 11.4 MBIn this episode we talk about the wrong ways to do an autoresponder and how to avoid them. Show Notes: Wrong ways to do an autoresponder. Why you should know your audience, platform and the frequency. How an autoresponder is a powerful tool for your business. How to avoid autoresponder to be marked as spam What are the reasons people start to unsubscribe? How personalization is important in an autoresponder. Kimberly's Website Bobbie's Website Thanks for listening
Special Episode: How Marketing Has Changed #2
July 23, 2019 14:00 - 21 minutes - 15 MBIn this episode we talk about how marketing has evolved and changed. Show Notes: The beer ad How clear visual and easily read words work on ad Quick story ad Importance of the Call to Action How proof is the best way to sell The soda ad Ad speaking to the particular audience Localize marketing Adding a question to their product Content works when it is in the right context Identify if old marketing still works today Kimberly's Website Bobbie's Website Thanks for listening We'...
Episode 28: Great Leads Part 2
July 16, 2019 19:00 - 21 minutes - 14.5 MBIn this episode we talk about direct leads and what lead will work best with your target audience. Show Notes: What are the types of direct leads? How important questions convert into leads. how the use of right words will convert prospects into sales. Importance of identifying the right audience to the solution. Why it is important to provide better strategies on your copy. Great Leads by Michael Masterson and John Forde Kimberly's Website Bobbie's Website Thanks for listening! ...
Episode 27: Great Leads Part 1
July 09, 2019 14:00 - 20 minutes - 14.3 MBIn this episode we talk about indirect leads and powerful they can be to capture your audience's attention. Show Notes: What are the types of indirect leads? How you can use each lead to catch your audience attention. What indirect leads work best on the awareness stage? Great Leads by Michael Masterson and John Forde Kimberly's Website Bobbie's Website Thanks for listening Note: There are some affiliate links on this page.
Episode 26: Stages of Awareness of Your Buyer
July 02, 2019 14:00 - 20 minutes - 14 MBIn this episode we talk about the buyer's journey of awareness and the strategy on how to help them identify their stage of awareness. Show Notes: What are the stages of awareness? Why you need to identify your audience stage of awareness. How will you address or provide a solution to their problem? The importance of buyer being aware of the product of your business. How to provide the best solution option for their stage of awareness. Identify the best strategy for your product. How...
Episode 25: Using Social Proof
June 25, 2019 14:00 - 24 minutes - 16.9 MBIn this episode we talk about what is social proof? Why it is great for your copy and marketing to grow your business? Show Notes: How to incorporate proof in any form of marketing. Importance of proof in online marketing. Types of the element of proof in marketing. Ways you can use proof in marketing. How powerful building social proof in your copy and marketing. What are the types of proof? Types of proof that is best for your audience. What are the elements of proof? Provide bes...
Chatting with Copywriters Episode 24: Using Voice of Customer Data
June 18, 2019 15:00 - 20 minutes - 14 MBIn this episode we talk about how powerful using voice of customer data in your business and how to convert it into sales. Show Notes: Effective ways the audience can easily recognize or remember the business. How to attract the right target audience for your business. Identify the pain points of your customers and how you can provide solutions. How effective the voice of customer data connect with your target audience. Your audience can easily understand the voice of your business. T...
Chatting with Copywriters Episode 23: Adding Scarcity (Ethically)
June 11, 2019 14:00 - 20 minutes - 9.32 MBIn this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer". Show Notes: How to get people to take action now, instead of later. The definition of false scarcity... and how to avoid it. The "I only offer" method to restrict a flood of inquiries. How to create scarcity if you have unlimited availability. The power of "Because" and "That's why" to justify your limited availability. Breaking down the "extended for...
Chatting with Copywriters Episode 22: How to Get the Best Copy from Your Copywriter
June 04, 2019 15:00 - 22 minutes - 10.1 MBIn this episode we talk about the many ways to get the most productivity and performance from your copywriter. Show Notes: How sharing past marketing efforts can get you better results. How backend data (metrics) can help your copywriter produce better copy. Interviews for you and your customers that increase conversions. Discovering who is the best advocate for your products or service. Uncovering your customer's pain points and reasons for purchasing your product through this one ser...
21: Tools of the Writing Trade
May 28, 2019 17:00 - 22 minutes - 10.4 MBIn this episode we talk about the tools we use to help us write better, faster, and more efficiently. Bobbie's List of Tools of the Trade Old Skool Notepad and Pens Google Docs Print out the writing and mark up with Colored Pens Bobbie's Favorite Tea Company Getting in the right frame of mind. Kimberly's List of Tools of the Trade Microsoft Word Taking a physical break - up to 2 days - between writing Draftium Focus at will Kimberly's Website Bobbie's Website
20: The Power of Split-Testing
May 21, 2019 15:00 - 19 minutes - 9.15 MBIn this episode we talk about the power of split testing, and how it can dramatically help your copy perform.
19: The Opt-In Basics
May 14, 2019 13:00 - 23 minutes - 10.6 MBIn this episode, Kimberly and Bobbie breakdown how and when to use opt-ins.
18: Special Edition: How Marketing Has Changed no. 1
May 07, 2019 16:00 - 22 minutes - 10.2 MBIn this episode, Bobbie and Kimberly breakdown old ads with modern practices in mind.
17: Beat the Blank Page Blues
April 30, 2019 17:00 - 20 minutes - 9.21 MBIn this episode we talk about how you can overcome the dreaded Blank Page -- also known as "writer's block". Show Notes: How to determine where to start when eating an elephant. Remembering "Clippy the paper clip". Tips and tricks to get something on the page. The question to write at the top of your page. The "two word association" method to spark your creativity. Understanding the "field of vision" process. Breaking down the power of 'but'. How to effectively use swipe files and t...
16: "I" Copy vs. "You" Copy
April 23, 2019 20:00 - 22 minutes - 10.2 MBIn this episode Kimberly and Bobbie tackle the dreaded "I / me / us" copy vs "You / your / you're" copy. Show Notes: How to win Friends and Influence People - Dale Carnegie The starting point to determine if your copy is heavy on the "I" copy. The you-to-I balance for your marketing. The "Yes-train" method to help your customer's get on board with your products and services. Understanding the popular I-to-you ratio of good copywriting. How to talk about "the problem state" and transit...
15: How to Write a Compelling About Page
April 16, 2019 21:00 - 20 minutes - 9.33 MBIn this episode we go into the details on how to write effective about pages. Show Notes: How talking about your company can turn off your prospects. The problem with listing your company (or personal) accomplishments. The best place to bring out personality for your company. The about page is where you should personalize the company -- tell a story and solve a problem for your readers. One formula to get you started to write a compelling about page. How to combat the "BS meter" on yo...
14: Basics of Writing Bullets
April 08, 2019 18:00 - 22 minutes - 10.2 MBIn this episode we breakdown how to make your bullets more compelling and help sell your products better. Show Notes: The most effective way to pull out and highlight important and relevant information The difference between bullets for physical products and digital products 2 different major classifications of bullets How to help you stand out from your competition and grab your customer's attention. Live copy review from 1 amazon listing and 1 paragraph from a video in a course. 6 d...
13: The Good, the Bad and the Ugly of Social Media
April 02, 2019 05:00 - 23 minutes - 10.8 MBIn this episode we interview Li Vasquez-Noone about how to use social media to help your business grow. Show Notes: The fallacy of "if you build it, they will come" How "social" media isn't purely for social topics only. The advantages of posting about your business on Facebook, Twitter, or other social media presence. How the common perception of social media users can skew your social media marketing The intangibles of investing in a social media campaign How to use social media to...
12: When to Hire a Copywriter
March 25, 2019 14:00 - 19 minutes - 9.08 MBIn this episode we talk about when a business should hire a copywriter - and when they shouldn't. Show notes: How juggling relates to copywriting. Dealing with the overwhelm of running a business. The questions you can (and should) ask a copywriter. How copywriter's help business owners to translate their sales messages into a text-based format. One of the main jobs of a copywriter. How to capture your passion and words and translate it into the words your customers understand. The t...
Chatting with Copywriters Episode 11: The Basics of Upsells
March 18, 2019 14:00 - 20 minutes - 9.32 MBIn this episode we explore the benefits of upsells and how to increase your cart order value. Show Notes: What is an upsell and why - and how - you can implement them in your business Relevant, Related, and Improved. The three horsemen of an upsell. The most effective time to offer an upsell Understanding the math of upsells 4 examples of upsells that 'always go together'. The BEST way to offer an upsell to your customers. Thanks for listening.
Improving Readability
March 11, 2019 05:00 - 24 minutes - 11.1 MBIn today's episode we discuss creating copy your prospects will read and understand. Show Notes: The difference between proper English and readable copy When breaking the "rules" of English is more effective Readability Score Checker The best place to start to lower the readability score The importance of a "translator" for your industry Why making your solution complex can hurt your sales How to explain your product in a way that your prospects get the information they need in langu...
Takeaways from Traffic & Conversion Summit
March 04, 2019 15:00 - 17 minutes - 7.85 MBWhat happens at a live event aimed at marketers? Bobbie and Kimberly meet in real life at the Traffic & Conversion Summit! Listen in as we talk about our top takeaways, why YOU are the best person for your marketing and the surprise guest we met at the event.
Chatting with Copywriters: Episode 9: 1-in-3 Formula for Ad Copy with Mark Mehling
February 25, 2019 14:00 - 24 minutes - 11.1 MBIn this episode we interview Mark on his process to create a winning Ad for any platform. Show Notes: The kid method of marketing to get what they want. The 1 word, three bullet method to take any Ad and pump it up. How marketing to EVERYONE can increase the money you spend on marketing and decrease the effectiveness of your copy. Understanding how to communicate with your avatar with words and phrases they understand. The fastest way to lose your audience with your messaging. What pi...