Chatting with Copywriters Episode 23: Adding Scarcity (Ethically)
Chatting with Copywriters
English - June 11, 2019 14:00 - 20 minutes - 9.32 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer".
Show Notes:
How to get people to take action now, instead of later.The definition of false scarcity... and how to avoid it.The "I only offer" method to restrict a flood of inquiries.How to create scarcity if you have unlimited availability.The power of "Because" and "That's why" to justify your limited availability.Breaking down the "extended for another day" trap.How unethical scarcity can break your customer's trust.7 real ways to add scarcity no matter what your product or service is.Kimberly's WebsiteBobbie's WebsiteThanks for listening