Episode 53: What It Takes to Launch Part 2
Chatting with Copywriters
English - February 18, 2020 14:00 - 25 minutes - 17.4 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episdoe 52: The 30,000 FT View of a Launch Part 1
Next Episode: Episode 54: The Un-Brand Method
In this episode we talk about guiding your audience through each stage of your launch.
Show Notes:
Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? Give them the valuable stuff up front!Keep in touch with people. Remind them why they invested their time and money into your product.Follow up is important no matter what you sell. If you don't already have it in place at the time of launch, you're playing catch up."When you give targeted follow up and make it easy, continuing to onboard the customer even when they're already a customer, you're building that relationship."It's most likely more than you initially thought, and that's why it really helps to work with somebody who's gone through launches before."You're sitting on a content library that you're not aware of."Rome wasn't built in a day, and neither is a launch.Kimberly's WebsiteBobbie's WebsiteThanks for listening