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Episode 54: The Un-Brand Method
Chatting with Copywriters
English - February 25, 2020 14:00 - 31 minutes - 20.8 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 53: What It Takes to Launch Part 2
In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method.
Show Notes:
The dangers of using "guru" swipe copyHow frameworks and formulas can hurt your brand"What is my why?""What's missing from my market?""What can I do to make an impact?"The benefit of using a sounding board to discover your whyWhen you understand your "who", you can better determine "who you want to be".Immerse yourself in your market -- Become Your Audience.The downfall of leading questions.How often to revisit the work you've done.The 4 statements to understand your audience better.How authentic am I showing up in my space?Resources and People we discussed in this episode:Simon Sinek - Start with WhyClotaire Rapaille - The Culture CodeJim Collins - Good to GreatMax Van Manen - Phenomenology of PracticeThe Authenticity ChecklistKimberly's WebsiteBobbie's WebsiteThanks for listening