16: "I" Copy vs. "You" Copy
Chatting with Copywriters
English - April 23, 2019 20:00 - 22 minutes - 10.2 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 15: How to Write a Compelling About Page
Next Episode: 17: Beat the Blank Page Blues
In this episode Kimberly and Bobbie tackle the dreaded "I / me / us" copy vs "You / your / you're" copy.
Show Notes:
How to win Friends and Influence People - Dale CarnegieThe starting point to determine if your copy is heavy on the "I" copy.The you-to-I balance for your marketing.The "Yes-train" method to help your customer's get on board with your products and services.Understanding the popular I-to-you ratio of good copywriting.How to talk about "the problem state" and transition into "the solution state" with 'I' copy and 'you' copy.The 5% rule to keep your reader engaged in your copy.Bond Halbert - The Gary Halbert LetterHalbertizing.comJoanna Wiebe - Copyhackers.comKimberly's WebsiteBobbie's WebsiteThanks for listening!