15: How to Write a Compelling About Page
Chatting with Copywriters
English - April 16, 2019 21:00 - 20 minutes - 9.33 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 14: Basics of Writing Bullets
Next Episode: 16: "I" Copy vs. "You" Copy
In this episode we go into the details on how to write effective about pages.
Show Notes:
How talking about your company can turn off your prospects.The problem with listing your company (or personal) accomplishments.The best place to bring out personality for your company.The about page is where you should personalize the company -- tell a story and solve a problem for your readers.One formula to get you started to write a compelling about page.How to combat the "BS meter" on your about page.The real reason you have an about page.The proper place to list your credentials.Kimberly's WebsiteBobbie's WebsiteThanks for listening!