Chatting with Copywriters artwork

Improving Readability

Chatting with Copywriters

English - March 11, 2019 05:00 - 24 minutes - 11.1 MB - ★★★★★ - 5 ratings
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Previous Episode: Takeaways from Traffic & Conversion Summit
Next Episode: Chatting with Copywriters Episode 11: The Basics of Upsells

In today's episode we discuss creating copy your prospects will read and understand.

Show Notes:

The difference between proper English and readable copyWhen breaking the "rules" of English is more effectiveReadability Score CheckerThe best place to start to lower the readability scoreThe importance of a "translator" for your industryWhy making your solution complex can hurt your salesHow to explain your product in a way that your prospects get the information they need in language they can understand.A quick and easy method to improve the readability and understandability of your copy.http://www.hemingwayapp.com/The best time to check the readability of your content.Kimberly's WebsiteBobbie's Website

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