Episode 51: Branding the Experience with Kenneth Bator
Chatting with Copywriters
English - February 04, 2020 23:00 - 29 minutes - 20.2 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 50: How Marketing Has Changed Vol. 4
Next Episode: Episdoe 52: The 30,000 FT View of a Launch Part 1
In this episode we talk with Ken Bator about how to brand your company experience from the ground up.
Show Notes:
Which brand of cereal did you grow up with?Your brand isn't what you say it is.How your customer's perception drives what your brand isWhat happens when you steer the conversation of your brand.The number #1 key to create to start taking control of your branding.How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.Ways to ensure your branding matches EVERYWHERE.The importance of your online brand matching the experience your customer's have.What does your brand look like if it was a person?Ken Bator's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening