Episode 40: Brand Ventriloquism
Chatting with Copywriters
English - November 19, 2019 15:00 - 32 minutes - 22.4 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 39: The Dreaded Guarantee
Next Episode: How Marketing Has Changed-60s Airline Ad
In this episode we interview Justin Blackman about Brand Ventriloquism.
Show Notes:
What is Brand VentriloquismWhy humor is great with your copyHow to be sound like your clientThree elements of getting the brand voice rightGreat way to write for a particular brandWhat is the difference between a masculine voice versus a feminine voiceHow to create an email that matches your brandHow you can use the words, tone and frequency formulaToolsJustin's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening