Chatting with Copywriters
58 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 5 ratingsJoin Bobbie as she interviews Enterpreneurs and Business Owners and dives into what's working for them as well as a little about their copy.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Chatting with Copywriters Episode 8: The Ins and Outs of Social Proof
February 18, 2019 06:00 - 19 minutes - 9 MBIn this episode we talk about the many different ways you can include social proof in your business. Show Notes: How people provide social proof everyday to their friends and family. When do the opinions of strangers matter? The 4 biggest social proof sites for most businesses. How social proof changed over the years and in the internet age. How a 1 star review can INCREASE the validity of the reviews on your website. The negative effects of 'burying your bad reviews'. 5 powerful met...
Chatting with Copywriters: The Power of Naming
February 11, 2019 15:00 - 19 minutes - 9 MBHow to use the power of naming something to help your copy convert at a higher rate. Show Notes: What does the "Roaring 20's' have to do with marketing? How to make your 'thing' special. When can naming your product hurt your conversions. What is "Google Stopping" and why should it matter. Why you need to add your own spin to a common process/product you sell. How a beer company stood out from the competition by 'naming' something special. If you liked this episode, let us know. Hit ...
Chatting with Copywriters Episode 6: How to Find Your True Audience
February 04, 2019 06:00 - 21 minutes - 9.79 MBIn this episode Kimberly uncovers a few ways to find out what your audience wants to know about and how to market to them. Show Notes: The first place to start when trying to find what your audience thinks. How to find out what your customers want by hanging out where they hang out. A hidden gem for finding what your target audience is interested in. How to learn where your customers are on the scale of the buyer's journey. What a lemonade stand can teach you about attracting your clie...
Chatting with Copywriters Episode 5: How FB Ads Work
January 28, 2019 15:00 - 29 minutes - 13.5 MBIn this episode Bobbie demystifies Facebook Ads and how you can make them work for you. How Facebook wants to work and why that matters to your marketing. Why super targeted targeting (1000 people) actually HURTS your ads. The general rule of thumb for AD spend per number of people in your interest targeting. What does relevancy mean and what's the number you're shooting for. The minimum number of days Facebook needs to optimize the algorithm. The parts of a Facebook AD and which sec...
Chatting with Copywriters Episode 4: Email Subject Lines
January 21, 2019 14:00 - 21 minutes - 9.89 MBIn this episode we dive into email subject lines. How to write them, how to deliver on your promise, and everything in between. The dangers of using email templates When NOT following the standard 'holidays' schedule can improve open rates. Is a 100% open rate possible? Speaking the language and other tips to increasing open rates. Are you a trend setter - or lost in following the crowd? How writing to one person makes your mass emails feel more personal. Kimberly's Website - http://...
Chatting with Copywriters Episode 3: Objection Handling
January 14, 2019 06:00 - 22 minutes - 10.4 MBIn this episode we get down and dirty with handling your prospect's objections that can stop a sale. Show Notes What are objections and why should you deal with them directly. The magical phrase "Even If" How to use objection handling to segment your audience. How to separate your product or service from your competition with solid objection handling.
Chatting with Copywriters Episode 2: Meet Bobbie
January 07, 2019 06:00 - 19 minutes - 8.88 MBIn today's episode we learn more about your co-host Bobbie Lind. Show notes: How can a copywriter help you and your business. The power of a well written sales email. The rule of thumb for Sales emails to Value email ratio. How to understand email algorithms to increase open rates. Bobbie's Website - https://conversionhacker.com Thanks for listening.
Chatting with Copywriters Episode 1: Meet Kimberly
January 03, 2019 17:00 - 18 minutes - 8.53 MBIn today's episode, we get to learn more about your co-host, Kimberly Weitkamp. Show Notes: Site Audits - What are they and how can it help your business. Understand where your customers are coming from. How to build the Know-Like-Trust factor with your audience. The process to work with Kimberly. Kimberly's website: http://travelindustrycopy.com