Chatting with Copywriters: The Power of Naming

Chatting with Copywriters

English - February 11, 2019 15:00 - 19 minutes - 9 MB - ★★★★★ - 5 ratings
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Previous Episode: Chatting with Copywriters Episode 6: How to Find Your True Audience

Next Episode: Chatting with Copywriters Episode 8: The Ins and Outs of Social Proof

How to use the power of naming something to help your copy convert at a higher rate.

Show Notes:

What does the "Roaring 20's' have to do with marketing?How to make your 'thing' special.When can naming your product hurt your conversions.What is "Google Stopping" and why should it matter.Why you need to add your own spin to a common process/product you sell.How a beer company stood out from the competition by 'naming' something special.

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