Chatting with Copywriters Episode 5: How FB Ads Work
Chatting with Copywriters
English - January 28, 2019 15:00 - 29 minutes - 13.5 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Chatting with Copywriters Episode 4: Email Subject Lines
In this episode Bobbie demystifies Facebook Ads and how you can make them work for you.
How Facebook wants to work and why that matters to your marketing.Why super targeted targeting (1000 people) actually HURTS your ads.The general rule of thumb for AD spend per number of people in your interest targeting.What does relevancy mean and what's the number you're shooting for.The minimum number of days Facebook needs to optimize the algorithm.The parts of a Facebook AD and which sections make the most impact for testing.The advantages of ADsets for dialing in your message.Some of the ways the algorithm works with users feeds to optimize your targeting.