Episode 42: How to Find Your Hook
Chatting with Copywriters
English - December 03, 2019 15:00 - 22 minutes - 15.4 MB - ★★★★★ - 5 ratingsBusiness Education marketing copywriting facebook ads email marketing direct response marketing strategy conversion copywriting b2b copywriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Marketing Has Changed-60s Airline Ad
Next Episode: Episode 43: How to Use Claims and Proof
In this episode we talk about how you can find the right hook for your product or service
Show Notes:
How to find the hook in your product or serviceHow copywriters find the hook in the stories for their clientsWhy it is important to know the story behind things in creating and finding a hook How past marketing material can help you know your products or serviceWhy customer stories or feedback are importantSurveys in finding that hookWays to market your productKimberly's WebsiteBobbie's WebsiteThanks for listening