B2B Content Marketing: The Content Callout Podcast
121 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 29 ratingsThe team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.
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Episodes
Everything is Content According to Camille Trent, Ep #103
August 09, 2022 09:00 - 22 minutes - 18.2 MBAccording to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don’t do it well. In this episode of The Content Callout, we cover what Camille’s mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out! Outline of This Episode [0:58] Camille’s rapid-fire tips [1:50] Everything is content [3:58] How to cultivate curiosity and apply it [8:44] Applyi...
Don’t Neglect the Discovery Phase as a New B2B Marketer with Marissa Homère, Ep #102
August 02, 2022 09:00 - 40 minutes - 32.4 MBWhen you’re taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn’t neglect the discovery phase in your new role. Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we’ll talk about building, scaling, and leading a B2B marketing team. Outline of This Epi...
How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101
July 26, 2022 09:00 - 16 minutes - 13 MBCamela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it! Outline of This Episode [1:11] Camela’s 3 rapid-fire tips for listeners ...
Celebrating Episode 100 of The Content Callout, Ep #100
July 19, 2022 09:00 - 24 minutes - 19.3 MBWith The Content Callout, we seek to educate and entertain marketing professionals with innovative advice about content marketing. We want you to get the information you need from the experts. But it hasn’t always been smooth sailing. In this special edition of The Content Callout, we will reflect on some of our favorite episodes. You’ll get an inside look at behind-the-scenes flops and our favorite moments. You’ll even hear a fun conversation about social media and brand evangelism. Outl...
Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi, Ep #99
July 12, 2022 09:00 - 39 minutes - 31.4 MBAnyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what’s the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It’s not easy, but if done correctly, it can get astounding results for your business. Farzad Rashidi is the Lead Innovator at Respona, a compan...
3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill, Ep #98
July 05, 2022 09:00 - 27 minutes - 22.2 MBIs sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry’s leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout. Outline of This Episode [1:33] Darryl’s rapid-fire tips for...
Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97
June 28, 2022 09:00 - 36 minutes - 29.1 MBIs growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout. Outline of This Episode [1:07] Learn more about Sandro Meyer [2:39] Sandro’s rapid-fire marketing tips [5:56] Split your funn...
The Importance of B2B Market Research with Christian Klepp, Ep #96
June 21, 2022 09:00 - 34 minutes - 27.9 MBMarket research in the B2B space is often overlooked or, at best, done poorly. But speaking to your customer is the best way to direct every step of marketing and sales. Market research helps you move beyond assumptions and create a marketing strategy that will be effective. Christian Klepp shares how to do just that in this episode of The Content Callout. Christian Klepp is the Co-Founder/Director of Client Engagement at EINBLICK Consulting, a Toronto-based B2B Tech SaaS and services mar...
Building a B2B Marketing Foundation with Fractional CMO Mark Evans, Ep #95
June 14, 2022 09:00 - 38 minutes - 30.6 MBMark Evans is a Fractional CMO for B2B SaaS companies. He helps companies assess their business, identify opportunities and gaps, and create a solid B2B marketing foundation, so the business is marketing to the right people in the right channels at the right time. He starts by determining where your company fits in the competitive landscape. Then he helps you decide where to position yourself to share what you do, who you serve, why it matters, and how you’re unique in the marketplace. He’...
Content Marketing for Private Equity Firms with Jack Vawdrey, Ep #94
June 07, 2022 09:00 - 18 minutes - 14.8 MBIn his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout. Outline of Thi...
3 Tips B2B Marketers Can Use to Boost their Self-Confidence with Andrea TheoJohn, Ep #93
May 31, 2022 09:00 - 43 minutes - 35.1 MBWhether you’re new to B2B marketing or are transitioning out of a corporate role and starting your own business, confidence in your position isn’t always a given. While it’s natural to question your abilities, you are where you are for a reason. You’re qualified for the role you’re in—so how do you claim that self-confidence? Andrea TheoJohn shares why valuing what you have to offer is so important—and how to boost your self-confidence. She shares three unique ways to remember your value in ...
Navigating Change in B2B Marketing with Julia Goebel, Ep #92
May 24, 2022 09:00 - 22 minutes - 17.7 MBNavigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm. Outline of This Episode [1:14] Julia’s rapid-fire marketing tips [2...
David Ellis’s 4 Levers of B2B SEO, Ep #91
May 17, 2022 09:00 - 36 minutes - 29.4 MBSEO is complicated. B2B SEO is inherently more frustrating. The world of SEO is a constantly changing landscape that’s difficult to navigate yet critical to helping your website rank on search engines. In this episode of The Content Callout, David Ellis—the founder of Teranga Digital Marketing, a B2B SEO agency—shares how B2B brands can write quality content while integrating SEO. He helps simplify the process to make it understandable to anyone (a concept all B2B businesses need to embrace ...
All B2B’s Need a Space for Their Owned Audience [Vanessa Hartung] Ep #90
May 10, 2022 09:00 - 21 minutes - 17.5 MBWhy do you need an owned audience? Why do you need a dedicated space to engage with that audience? Vanessa Hartung shares that it’s time to ditch the “IKEA experience” and stop leading your audience on bunny trails. Give them what they want in a centralized place owned by your brand. How do you do that? Listen to this episode of The Content Callout for the details. Outline of This Episode [0:48] Three rapid-fire actionable tips [2:27] Ditch the IKEA experience [4:32] How to build you...
Why Marketing to Existing Customers is Key in B2B with Derek Hovinga, Ep #89
May 03, 2022 09:00 - 29 minutes - 23.6 MBWhat happens after the ink runs dry on the contract? Businesses stop marketing to existing customers. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they’re leaving money on the table. Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That’s why you can’t forget to market...
Why Branding on LinkedIn is Powerful For B2B Marketers with Steve Watt, Ep #88
April 26, 2022 09:00 - 30 minutes - 24.6 MBAuthentic personal connection is THE future of sales and marketing. It allows anyone to become a magnet for business-building opportunities of all kinds. Yet most people and companies are missing out on branding on LinkedIn. But if you enable and empower your team to show up and speak up on LinkedIn, you can do a world of good for your organization. Steve Watt shares why allowing your organization to become thought leaders is vital in this episode of The Content Callout. Outline of This E...
The Importance of Mindful Leadership in B2B with Angela Cope, Ep #87
April 19, 2022 09:00 - 37 minutes - 30.2 MBAccording to Angela Cope, mindful leadership in the B2B marketing space needs to become common practice. Angela is the Director of Demand Generation at Softchoice and has over 10 years of experience in B2B tech. Mindfulness practices allow you to grow as a leader and help your team thrive. In this episode of The Content Callout, we discuss what mindfulness is, how to implement mindfulness practices, and Angela’s 5 grounding principles of marketing. Outline of This Episode [1:30] Learn mor...
Why the Relationship Between Sales and Marketing is Paramount with Khadijah Plummer, Ep #86
April 12, 2022 09:00 - 22 minutes - 18.2 MBKhadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful. Outline of This Episode [1:33] Khadijah’s three...
How to Foster an Inclusive Culture as a Marketing Leader with Joseph Taiano, Ep #85
April 05, 2022 09:00 - 39 minutes - 31.3 MBAs a marketing leader, fostering an inclusive culture in your organization is key to successful marketing. It’s not just about including different genders, ethnicities, orientations, etc. but also cultivating diversity of thought and opinion. Joseph Taiano believes that you’ll be able to use those different perspectives to strengthen your marketing message. As the Managing Director and Global Head of Marketing for Consumer and Manufacturing Industries at Accenture, Joseph lends an innovative...
How to Infuse Digital Content with Personality According to Travis Tyler, Ep #84
March 29, 2022 09:00 - 23 minutes - 18.8 MBTravis Tyler is THE Digital Content Producer at PandaDoc. He produces scroll-stopping digital content for technology companies—both funny and educational—and kills it on LinkedIn. He creates compelling videos that are whimsical, funny, and effective. He’s not afraid to infuse his content with his personality. It’s a winning formula for Travis. He shares how you can embrace this fearless mentality in this episode of The Content Callout. Outline of This Episode [1:08] Travis shares three-r...
Understanding The Value of a Slack Community with Michael Cadieux and David Feinman, Ep #83
March 22, 2022 09:00 - 38 minutes - 31 MBOnline Geniuses is THE largest Slack community for marketers. They have over 38,000 members from 100 countries. It consists of an army of marketers—CMOs, Digital Marketing Directors, Owners of Agencies—from around the world engaging in one centralized slack channel. You have the knowledge base of the world’s marketers at your fingertips. Online communities are the future of networking. How can your brand leverage slack communities? How can you personally benefit from a Slack community? Mi...
How to Leverage User-Generated Content with Mark Kilens, Ep #82
March 15, 2022 09:00 - 22 minutes - 18.3 MBHow do you leverage user-generated content to scale your content quickly? Mark Kilens founded HubSpot Academy, the #1 source of inbound marketing education. Since then, he joined Drift and grew their Insider community to over 50,000 members. One of the ways he scaled these communities—and therefore their brands—was through user-generated content. He shares how you can enable your communities to create content in this episode of The Content Callout. Outline of This Episode [2:02] Why Mark ...
Master Email Campaigns with Kelsey Johnson’s 3 Simple Tips, Ep #81
March 08, 2022 10:00 - 42 minutes - 33.7 MBHow do you make your email campaigns successful? How do you get your list to open your emails? Is there some secret strategy you need to embrace? Kelsey Johnson—the Product Marketing Manager at AWeber— helps entrepreneurs make more sales in less time through automation, effective subject lines, and email copy. In this episode of The Content Callout, Kelsey shares three things you can implement immediately to create email campaigns that perform. Outline of This Episode [1:00] Learn more a...
How to Excel as a Marketing Leader with Peter Mahoney, Ep #80
March 01, 2022 10:00 - 22 minutes - 20.9 MBWhat does it take to excel as a marketing leader? How do you build and manage a strategic marketing plan? Do you know if you’re properly calculating ROI? Peter Mahoney—the CEO and Founder of Plannuh—shares his perspective in this episode of The Content Callout. Don’t miss his unique insight into the world of marketing leadership. Outline of This Episode [1:02] Peter’s three rapid-fire tips for marketing leaders [3:05] What it takes to become a good marketing leader [5:55] Why coachin...
Creative Strategies to Source and Optimize Content with Justin Schmidt, Ep #79
February 22, 2022 10:00 - 41 minutes - 32.8 MBB2B brands are worried their content is too boring, so they often focus on making it pretty. Justin Schmidt—the VP of Marketing at Capacity, a B2B SaaS platform—believes that’s the wrong move. In this episode of The Content Callout, Justin shares some unique ways you can source interesting and valuable content and how you can get it to rank so looking pretty doesn’t matter. Outline of This Episode [0:56] Justin’s background in marketing + leadership [5:50] Tip #1: Pretty doesn’t always...
Dani Hao: Why the B2B Space Should Use Influencers, Ep #78
February 15, 2022 10:00 - 17 minutes - 13.8 MBWhen you think about influencer marketing, the B2B space probably doesn’t come to mind. Most B2B marketers wouldn’t consider using an influencer in their campaigns. Dani Hao points out that just because you’re in the B2B space doesn’t mean you’re selling to businesses. You’re selling to people within a business. People that have names, personalities, and interests. That’s why Dani firmly believes that avoiding using influencers as part of your marketing strategy is a mistake. In this epis...
Interactive Content = Marketing of the Future [Saksham Sharda] Ep #77
February 08, 2022 10:00 - 34 minutes - 27.4 MBWill interactive content be the marketing of the future? Interactive content is changing marketing. As more and more content floods communication channels, organizations need to find a way to stand out with their marketing messages. Interactive content is one way to do this, but historically it has been difficult and expensive to create. Outgrow Is a content platform where users can create interactive content without needing to code. How can interactive content benefit B2B marketers? Crea...
Mark Colgan’s 3 Genius Marketing Strategies, Ep #76
February 01, 2022 10:00 - 22 minutes - 18.2 MBMark Colgan is an entrepreneur responsible for increasing revenue across a portfolio of companies. He has 13+ years of experience in B2B sales, marketing, and recruitment. In this episode of Content Callout, he shares three genius strategies you can use to multiply the effectiveness of your marketing efforts. Outline of This Episode [2:28] Tip #1: Speak with your customers regularly [4:23] Tip #2: Invest in outbound marketing [8:38] Leveraging podcasts as a messaging tool [13:23] ...
Successfully Marketing for Your Sales Team with Pam Didner, Ep #75
January 25, 2022 10:00 - 43 minutes - 34.8 MBPam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objecti...
How to Create Google-Optimized Content with Ryo Chiba, Ep #74
January 18, 2022 10:00 - 18 minutes - 14.6 MBAmong startup founders, Ryo Chiba’s story is unique. He wasn’t a prodigy, nor did he develop a world-changing technology in his garage. His first coding class was in college, and he found himself working on technical and creative challenges. Over time, his work grew to become a marketing technology app called TINT. The company grew to 40 full-time employees, millions in annual revenue, and 1000+ customers in 172 countries. Ryo’s expertise is in understanding Google, how traffic translates in...
90 Days To LinkedIn Marketing Success, with Sarah Scudder
January 11, 2022 10:00 - 35 minutes - 28.7 MBIs LinkedIn a mystery to you? How does an everyday marketer win prospects and actually generate revenue for their company (yes, you heard that right - GENERATE REVENUE)? Our friend Sarah Scudder is back to help us understand how the marketing team of your firm can utilize LinkedIn to do more for the bottom line. Sarah’s current role is Chief Marketing Officer at SourceDay and she practices what she preaches when it comes to LinkedIn. On this episode, you’ll learn why strategic and consistent...
The Best and Worst Moments of 2021, Ep #72
January 04, 2022 10:00 - 33 minutes - 27.2 MBMarketing in 2021 took on a life of its own, with the response to the pandemic being all over the board. As a content development and production team, the Content Callout crew have quickly become marketing connoisseurs of a sort, noticing and learning from both the ridiculous and the incredibly innovative. Kayla Graham and I (Mark Raffan) thought it would be a good idea to chat about the good, the cringy, and the super successful things we noticed marketers doing in 2021. You’ll hear us ta...
Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70
December 07, 2021 10:00 - 47 minutes - 38 MBJackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space. Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned...
Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69
November 30, 2021 10:00 - 28 minutes - 23.2 MBKate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation machine. Kate’s former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things sound trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn’t matter what you say; it’s how you say it.” Listen to this episode of Content Callout to bask in her genius. Outline of This Episode [3:07] How Kate approaches copywriting [7:36] Kate’...
The Death of Third-Party Cookies with Ana Raynes, Ep #68
November 23, 2021 10:00 - 40 minutes - 32.1 MBCookies are everything. It’s how marketers have tracked data. So with the death of third-party cookies, what do marketing agencies do? If you based a large portion of your marketing on retargeting ads, this will be a significant change for you. In this episode of Content Callout, Ana Raynes—the owner of B2B agency Simplified Impact—shares the data you’ll have to start leveraging to see continued marketing success—without cookies. Outline of This Episode [1:39] Understanding the death of ...
Christoph Trappe Shares How to Kickstart Your Content Journey, Ep #67
November 16, 2021 10:00 - 28 minutes - 22.7 MBChristoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “Content Performance Culture,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now. Outline of This Episode [1:16] The biggest mistakes marketing professionals make with content [4:10] Where to start on your content journey [10:...
B2B Marketing for a High-Growth SaaS Startup with Emma Cimolini, Ep #66
November 09, 2021 10:00 - 46 minutes - 37.1 MBEmma Cimolini is the Marketing Director at Routific, a B2B SaaS startup that does route planning for delivery businesses. Emma was in the event industry for a long time before moving to agency work. She ended up at Microsoft for a time but knew a big corporation wasn’t for her. She’s one of the elite few that loves the chaos of startup life. In this episode of Content Callout, she shares some strategies she’s learned around B2B marketing for a SaaS startup. Outline of This Episode [0:35] ...
The Evolution of Marketing: Past, Present, and Future, Ep #65
November 02, 2021 09:00 - 54 minutes - 43.9 MBIt’s safe to say that marketing is ever-evolving, encompassing new ideas that build on the successful tactics of the past. In this special panel episode of Content Callout, Scott Cunningham, Lindsay Tjepkema, and Sarah Scudder each share a unique perspective on the past, present, and future of marketing. They talk podcasting, email marketing, print and packaging, data, and so much more. If you’re ready to see marketing in a whole new light, don’t miss this episode! Outline of This Episode...
The Basics of Inbound Marketing with Derek Hovinga, Ep #64
October 26, 2021 09:00 - 47 minutes - 37.9 MBAccording to Derek Hovinga, “Inbound Marketing is a marketing methodology that uses content to attract visitors, nurture leads, and delight customers.” Derek is the Owner and Inbound Marketing Strategist at The Inbound Lab, which focuses on—you guessed it—inbound marketing. So what marketing strategies does inbound marketing encompass? Is inbound marketing the way of the future? Listen to the episode to hear Derek’s thoughts on this relatively new field of marketing. Outline of This Episo...
Ron Tite’s C2C Leadership: From Chaos to Composure, Ep #63
October 19, 2021 09:00 - 31 minutes - 25.3 MBWhat is C2C leadership? Why is it important? Taking your business from chaos to composure and back again is important for its success. Ron Tite shares why in this episode of Content Callout. Ron is a Speaker, Author, and Founder & Chief Creative Officer at Church+State. He is the author of “Everyone’s an Artist” and “Think. Do. Say.” We talk all about organizational marketing operating systems, C2C leadership, and metrics and data in marketing. Outline of This Episode [2:18] C2C Leadersh...
The Case for Contextual Relevance with Ian Slipp, Ep #62
October 12, 2021 15:00 - 41 minutes - 32.9 MBIan Slipp is the Director of Marketing at STN Video, a video platform that delivers contextually relevant quality content that goes to over 1800 publishers across North America—like the New York Post, Chicago Tribune, the NFL, NBA, and more. It’s a full-service opportunity for publishers to engage audiences and grow revenue with video. STN partners with top-tier content providers, publishers, and digital advertisers. If you want a contextually relevant video to pair with your articles, ST...
Leela Gill’s 5-Step Marketing Plan for Startups, Ep #61
October 05, 2021 09:00 - 23 minutes - 18.9 MBAs a marketing professional working in a startup, do you know how to help your company grow revenue? How is your process different from marketing for an established business? In this episode, Leela Gill drops some absolute gems when she describes her marketing plan for Series A and Series B startups. If you’re trying to get your marketing off the ground and running, don’t miss this episode! Outline of This Episode [1:10] Why Leela created her cheat-sheet [2:35] Step One: Audit where you...
How to Add Value as a Thought Leader through Content with Andrea Smith, Ep #60
September 28, 2021 09:00 - 39 minutes - 31.8 MBHow should businesses use social media to develop a thought leadership presence? How can they empower employees to feel comfortable creating a platform? Andrea Smith—the Owner and Founder of the ADS Agency—has over 15 years of global and corporate marketing experience. In this episode of Content Callout, she shares what she’s learned from years of creating content. Outline of This Episode [0:39] A conversation about Clubhouse [6:10] How should businesses use Clubhouse? [10:11] Will Cl...
The Interplay of Demand Gen and Content with Leela Gill, Ep #59
September 21, 2021 09:00 - 21 minutes - 16.9 MBDemand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take to get to the next level? How can you develop great content and demand gen? What do you prioritize? Leela Gill answers these questions and more in this special two-part episode series of the Content Callout podcast! Outline of This Episode [1:50] Major challenges to scale Series A/Series B b...
Digital Transformation Begins with Enhancing the Buyer’s Journey [Brad Williamson] Ep #58
September 14, 2021 09:00 - 48 minutes - 38.6 MBBrad Williamson—the Lead Strategist at Catch Digital—works with businesses to kickstart their digital transformation. But before he can walk them through the process to transform their business, they go through an in-depth auditing process. His strategy is comprehensive, focusing on both analytics and a human-centric approach. Learn more about his process in this episode of Content Callout! Outline of This Episode [0:49] Catch Digital’s auditing process [8:24] Human-centric engagement ...
Tiffaney Fox Quintana’s 5 Pillars of Marketing, Ep #57
September 07, 2021 09:00 - 22 minutes - 18.2 MBTiffaney Fox Quintana is the VP of Marketing at a startup called Stampli. To streamline the marketing processes in her role, she developed 5 marketing pillars for her teams to focus on. What are the pillars? How do they help each marketing role function as it should? Listen to this episode of Content Callout to learn more! Outline of This Episode [1:13] The 5 Pillars of Marketing [4:45] Where do marketing teams fall flat? [6:35] What should product marketing focus on? [9:06] Conten...
Why Your Business NEEDS to be on Shopify [Scott Cunningham and Ivana Radojevic] Ep #56
August 31, 2021 09:00 - 51 minutes - 40.9 MBScott and Ivana are with Social Lite, a Shopify partner sales and marketing agency. They’re also the creators of Merchant Mastery, which offers courses and coaching for Shopify businesses. In this episode of Content Callout, they share WHY your business should be on a Shopify platform. They also cover how to find success with email marketing and what their Merchant Mastery course is all about. Outline of This Episode [1:03] The impact of the pandemic on online shopping [4:55] Why you ...
How to Make Social Media Your Secret Weapon per Emily Ptak, Ep #55
August 24, 2021 09:00 - 47 minutes - 37.6 MBOne of Emily Ptak’s catchphrases is that “Social media is your secret weapon.” But often—before social media can be used as the tool it should be—she notes that you have to “look under the hood.” You have to address deeper issues your business may have before sharpening your social media sword. What does that look like? Why is a more ethical approach to selling your services the key to success? Emily shares more in this episode of Content Callout! Outline of This Episode [0:45] How Emily ...
B2B Brands And Social Media: Where Do You Invest Your Time? [Tuck Ross] Ep #54
August 17, 2021 09:00 - 32 minutes - 26.3 MBIn the ever-expanding world of social media—and with the ever-decreasing amount of free time—how do you know where to invest your efforts? Is there one platform that B2B brands should focus on over others? In this episode of Content Callout, Tuck Ross—the Senior Vice President of Marketing at Synchrony—shares how you can determine where to invest your efforts. He also emphasizes the importance of human connection, entertaining content, and the depth of relationships. Don’t miss it! Outlin...
Tyler Burch: The Role of a Digital Storyteller, Ep #53
August 10, 2021 09:00 - 40 minutes - 32.7 MBTyler Burch was hired as the ”Digital Storyteller” for an app called Samaritan. Samaritan is a mobile app that makes it easier for community members to support people experiencing homelessness in their area. What does his role as a digital storyteller look like? How does he leverage personal branding to benefit his company—and his career trajectory? Listen to this episode of Content Callout to learn more! Outline of This Episode [0:35] How Tyler became The Digital Storyteller [2:21] Le...