Christoph Trappe Shares How to Kickstart Your Content Journey, Ep #67
B2B Content Marketing: The Content Callout Podcast
English - November 16, 2021 10:00 - 28 minutes - 22.7 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: B2B Marketing for a High-Growth SaaS Startup with Emma Cimolini, Ep #66
Next Episode: The Death of Third-Party Cookies with Ana Raynes, Ep #68
Christoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “Content Performance Culture,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now.
Outline of This Episode [1:16] The biggest mistakes marketing professionals make with content [4:10] Where to start on your content journey [10:18] Is the podcast market becoming oversaturated? [13:47] What traits make for a good podcast host? [20:38] How AI impacts search results and content [24:15] Define your audience and what makes you unique [26:23] How to connect with Christoph and get his book Resources & People Mentioned Christoph’s book: Content Performance Culture Connect with Christoph Trappe Voxpopme Christoph’s blog: Authentic Storytelling The Business Storytelling podcast Connect on LinkedIn Follow on Twitter Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on