The Death of Third-Party Cookies with Ana Raynes, Ep #68
B2B Content Marketing: The Content Callout Podcast
English - November 23, 2021 10:00 - 40 minutes - 32.1 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Christoph Trappe Shares How to Kickstart Your Content Journey, Ep #67
Cookies are everything. It’s how marketers have tracked data. So with the death of third-party cookies, what do marketing agencies do? If you based a large portion of your marketing on retargeting ads, this will be a significant change for you. In this episode of Content Callout, Ana Raynes—the owner of B2B agency Simplified Impact—shares the data you’ll have to start leveraging to see continued marketing success—without cookies.
Outline of This Episode [1:39] Understanding the death of the cookie [4:07] Sorting personas into cohorts [7:38] How advertising will change [11:45] Navigating the changes in marketing [18:31] The resurgence of traditional marketing [24:11] Consider hiring a full-time copywriter [25:49] The role of AI in advertising [33:48] The role of YouTube in marketing strategy [36:03] Ana’s top three takeaways [39:42] How to connect with Ana Raynes Resources & People Mentioned Simon Data (CDP) Hubspot Klaviyio Canva Adobe Analytics BOOK: Sapiens How TikTok Chooses Which Songs Go Viral Webinar: Agencies + CDPs: Here's How to Throw a Party without Cookies Connect with Ana Raynes Simplified Impact Follow on Twitter Connect on LinkedIn Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on