Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69
B2B Content Marketing: The Content Callout Podcast
English - November 30, 2021 10:00 - 28 minutes - 23.2 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Death of Third-Party Cookies with Ana Raynes, Ep #68
Kate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation machine. Kate’s former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things sound trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn’t matter what you say; it’s how you say it.” Listen to this episode of Content Callout to bask in her genius.
Outline of This Episode [3:07] How Kate approaches copywriting [7:36] Kate’s process for capturing tone of voice [14:20] Can awful conversationalists be great writers? [19:12] The concept of “Vomit—then edit” [22:08] Kate’s workshop [24:24] Focus on finding better verbs [27:32] Connect with Kate online Resources & People Mentioned Dragon Naturally Speaking software Ann Handley’s Newsletter JLo’s That Limitless Glow Sheet Mask NPR’s Selected Shorts Steven Millhauser The Babysitter by Robert Coover Empire of the Air by Tom Lewis Connect with Kate Bradley Chernis LatelyAI Sign up for Lately’s Office Hours Connect with Kate on LinkedIn Follow Kate on Twitter Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on