The Evolution of Marketing: Past, Present, and Future, Ep #65
B2B Content Marketing: The Content Callout Podcast
English - November 02, 2021 09:00 - 54 minutes - 43.9 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Basics of Inbound Marketing with Derek Hovinga, Ep #64
It’s safe to say that marketing is ever-evolving, encompassing new ideas that build on the successful tactics of the past. In this special panel episode of Content Callout, Scott Cunningham, Lindsay Tjepkema, and Sarah Scudder each share a unique perspective on the past, present, and future of marketing. They talk podcasting, email marketing, print and packaging, data, and so much more. If you’re ready to see marketing in a whole new light, don’t miss this episode!
Outline of This Episode [1:40] Learn more about Scott, Lindsay, and Sarah [4:25] A discussion on the state of marketing today [10:21] Authenticity from a print and packaging perspective [16:38] Is data-based marketing the future? [23:23] How to make the podcasting process easier [27:42] How data influences print and packaging [29:37] Battling the rising cost of print supplies [31:10] Building a successful email campaign [38:21] Podcasting—and marketing—is a long game [40:32] What the future of marketing could look like [48:55] Q&A session with Lindsay, Scott, and Sarah [52:55] Some final thoughts from the panel Connect with Scott Cunningham Scott Cunningham is the Co-Founder and Managing Director of Social Lite Connect on LinkedIn Merchant Mastery Connect with Lindsay Tjepkema Lindsay Tjepkema is the CEO and co-founder of Casted Connect on LinkedIn Connect with Sarah Scudder Sarah Scudder was the President and CRO of Real Sourcing Network and is now the CMO at SourceDay Connect on LinkedIn Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on