How to Leverage User-Generated Content with Mark Kilens, Ep #82
B2B Content Marketing: The Content Callout Podcast
English - March 15, 2022 09:00 - 22 minutes - 18.3 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Master Email Campaigns with Kelsey Johnson’s 3 Simple Tips, Ep #81
How do you leverage user-generated content to scale your content quickly? Mark Kilens founded HubSpot Academy, the #1 source of inbound marketing education. Since then, he joined Drift and grew their Insider community to over 50,000 members. One of the ways he scaled these communities—and therefore their brands—was through user-generated content. He shares how you can enable your communities to create content in this episode of The Content Callout.
Outline of This Episode [2:02] Why Mark created Hubspot academy [6:10] How to create massive amounts of content [8:11] Partner with your customers to market your brand [11:05] Learn more about Drift Insider [14:55] Content needs to be integrated across verticals [20:56] How to connect with Mark Kilens Resources & People Mentioned Get 50% Drift’s event on March 16th Flash Miami 2022 using code: MARKKILENS50 The Community Sense podcast Connect with Mark Kilens Drift Insider Connect on LinkedIn Follow on Twitter Text Mark at 978-226-6965 Connect with The Content Callout https://www.contentcallout.com/Subscribe to The Content Callout on