The Best and Worst Moments of 2021, Ep #72
B2B Content Marketing: The Content Callout Podcast
English - January 04, 2022 10:00 - 33 minutes - 27.2 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Marketing in 2021 took on a life of its own, with the response to the pandemic being all over the board. As a content development and production team, the Content Callout crew have quickly become marketing connoisseurs of a sort, noticing and learning from both the ridiculous and the incredibly innovative.
Kayla Graham and I (Mark Raffan) thought it would be a good idea to chat about the good, the cringy, and the super successful things we noticed marketers doing in 2021. You’ll hear us talk about strange things that happened, debacles and missed opportunities, encouraging trends we see in B2B marketing and messaging, and we riff a bit on the uses of NFTs, the new Meta platform, and more. We wrap up with each of us sharing our top 3 marketing lessons learned in 2021.
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