The Case for Contextual Relevance with Ian Slipp, Ep #62
B2B Content Marketing: The Content Callout Podcast
English - October 12, 2021 15:00 - 41 minutes - 32.9 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Leela Gill’s 5-Step Marketing Plan for Startups, Ep #61
Ian Slipp is the Director of Marketing at STN Video, a video platform that delivers contextually relevant quality content that goes to over 1800 publishers across North America—like the New York Post, Chicago Tribune, the NFL, NBA, and more. It’s a full-service opportunity for publishers to engage audiences and grow revenue with video.
STN partners with top-tier content providers, publishers, and digital advertisers. If you want a contextually relevant video to pair with your articles, STN can provide the latest and greatest video content. But why is contextual relevance so important? Ian shares his perspective in this episode of Content Callout!
Outline of This Episode [2:08] Ian’s role as the Director of Marketing at STN Video [3:56] Why contextual relevance is important [15:31] Being forced to watch an ad [22:00] The marriage of authenticity and contextual relevance [27:06] Vetting third-party content providers [32:41] The dying industry of local tv and newspapers [36:05] How to break through the noise with your content [39:11] How to connect with STN + Ian Slipp Connect with Ian Slipp STN Video Connect on LinkedIn Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on