B2B Content Marketing: The Content Callout Podcast
121 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 29 ratingsThe team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.
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Episodes
Why Salespeople NEED to Think Like Marketers, Ep. #12
October 20, 2020 07:00 - 18 minutes - 14.5 MBWhy do salespeople need to think like marketers? What training do they need to be more successful in engaging with prospective customers? How can marketing collaborate with their sales teams for a more effective process? Bernie Borges jumps on this episode of the Content Callout podcast to share his take. Bernie is a co-founder and Chief Customer Officer at Vengreso. He is one of the top 50 content marketing influencers and 60 best marketing speakers and social marketing influencers in the w...
Chinae Alexander Shares the TRUTH About Influencers
October 13, 2020 07:00 - 44 minutes - 35.9 MBChinae Alexander wanted to be in fashion her entire life. So she was ecstatic when she got an internship at Nylon Magazine. But as much as she enjoyed it, she didn’t find the fashion industry fulfilling. She knew it wasn’t for her. So she answered a craigslist ad for a marketing coordinator position. She had zero qualifications for the job. But in the interview, she said “If you give me a shot for 3 months and I fail, I’ll find you someone to replace me.” She stayed there for 8 years. 8 ye...
Chinae Alexander Shares the TRUTH About Influencers, Ep. #11
October 13, 2020 07:00 - 44 minutes - 35.9 MBChinae Alexander wanted to be in fashion her entire life. So she was ecstatic when she got an internship at Nylon Magazine. But as much as she enjoyed it, she didn’t find the fashion industry fulfilling. She knew it wasn’t for her. So she answered a craigslist ad for a marketing coordinator position. She had zero qualifications for the job. But in the interview, she said “If you give me a shot for 3 months and I fail, I’ll find you someone to replace me.” She stayed there for 8 years. 8 ye...
Turn Your Win-Slides into Win-Stories
October 06, 2020 07:00 - 21 minutes - 17 MBThere is often a complete disconnect between marketing and sales. Salespeople need to be armed with the right content and the right information to do their jobs right. How can marketers help them do that? What should that narrative look like? David Priemer—a complete master of sales—shares his insight, experience, and strategies in this episode of Content Callout. If you’re ready to create a more compelling sales experience for your customers, don’t miss this episode! Outline of This Episo...
Turn Your Win-Slides into Win-Stories, Ep. #10
October 06, 2020 07:00 - 21 minutes - 17 MBThere is often a complete disconnect between marketing and sales. Salespeople need to be armed with the right content and the right information to do their jobs right. How can marketers help them do that? What should that narrative look like? David Priemer—a complete master of sales—shares his insight, experience, and strategies in this episode of Content Callout. If you’re ready to create a more compelling sales experience for your customers, don’t miss this episode! Outline of This Episo...
Mike Morrison: The Reluctant Influencer + Content Genius
September 29, 2020 07:00 - 40 minutes - 32.1 MBMike Morrison never set out to become a successful influencer. His blog was born out of a desire to do what he loved: write. He never imagined he’d make money with it. But it snowballed into some incredible opportunities—including being a TV producer for Breakfast Television for four years. But Mike began to make money with his blog, and eventually took the leap and left his full-time job to become a full-fledged influencer. Now, Mike is hesitantly famous. He writes frequently on his blog,...
Mike Morrison: The Reluctant Influencer + Content Genius, Ep. #9
September 29, 2020 07:00 - 40 minutes - 32.1 MBMike Morrison never set out to become a successful influencer. His blog was born out of a desire to do what he loved: write. He never imagined he’d make money with it. But it snowballed into some incredible opportunities—including being a TV producer for Breakfast Television for four years. But Mike began to make money with his blog, and eventually took the leap and left his full-time job to become a full-fledged influencer. Now, Mike is hesitantly famous. He writes frequently on his blog,...
How to Build a Stellar B2B Content Strategy
September 22, 2020 07:00 - 34 minutes - 27.6 MBWhat is the difference between just creating content and creating direct response funnels? How should you build out a B2B content strategy? How does keyword cannibalism come into play? You need to create an environment for SEO to flourish paired with powerful content. How do you do that? In this episode of Content Callout, Aaron Orendorff—The VP of Marketing at Common Thread Collective—shares a simple and effective way to immediately boost your rankings, build better content, and keep your...
How to Build a Stellar B2B Content Strategy, Ep. #8
September 22, 2020 07:00 - 34 minutes - 27.6 MBWhat is the difference between just creating content and creating direct response funnels? How should you build out a B2B content strategy? How does keyword cannibalism come into play? You need to create an environment for SEO to flourish paired with powerful content. How do you do that? In this episode of Content Callout, Aaron Orendorff—The VP of Marketing at Common Thread Collective—shares a simple and effective way to immediately boost your rankings, build better content, and keep your...
MillZ Marketing with Christine King, Ep #7
September 15, 2020 07:00 - 44 minutes - 35.3 MBWhat in the world is “MillZ marketing?” How is it changing the landscape in the marketing world? “MillZ” is the term that has been coined for the mash-up of millennials and Generation Z. Christine King—the Director of Digital Marketing at Tealbook—shares some insight into the ever-evolving world of marketing. There’s been a distinct shift towards social marketing, heavily influenced by the MillZ generation. What should your marketing strategy look like? How will the world shift moving forwar...
Pump Up the Volume with Brody Dorland, Ep. #6
September 08, 2020 07:00 - 32 minutes - 25.6 MBHow can you pump up the volume with your main content channel? Why do you need to know your buyer’s journey inside and out? Are you focusing on the platform that gives you the most amount of traction? How is artificial intelligence going to help content marketers be more efficient? OR will it hurt freelancers and developers? Brody Dorland—the Co-Founder of DivvyHQ—answers all of these questions and more in this episode of Content Callout. Outline of This Episode [1:46] The importance of ...
Pump Up the Volume with Brody Dorland
September 08, 2020 07:00 - 32 minutes - 25.6 MBHow can you pump up the volume with your main content channel? Why do you need to know your buyer’s journey inside and out? Are you focusing on the platform that gives you the most amount of traction? How is artificial intelligence going to help content marketers be more efficient? OR will it hurt freelancers and developers? Brody Dorland—the Co-Founder of DivvyHQ—answers all of these questions and more in this episode of Content Callout. Outline of This Episode [1:46] The importance of ...
Humanize Your Brand with Carlos Gil’s Counter-Culture Approach
September 01, 2020 07:04 - 31 minutes - 25.2 MBWhy are you—or your brand—on social media? What’s your plan? Purpose? Objective? Many marketers get caught up in metrics that don’t matter, such as views and likes. Carlos Gil—CEO, keynote speaker, author, and social media consultant—points out that social media is a giant, noisy, digital ocean. If those “views” and “likes” aren’t driving conversions, then it’s time to move another direction with your marketing. But what direction do you take? What should the point of social media marketing ...
Humanize Your Brand with Carlos Gil’s Counter-Culture Approach, Ep. #5
September 01, 2020 07:04 - 31 minutes - 25.1 MBWhy are you—or your brand—on social media? What’s your plan? Purpose? Objective? Many marketers get caught up in metrics that don’t matter, such as views and likes. Carlos Gil—CEO, keynote speaker, author, and social media consultant—points out that social media is a giant, noisy, digital ocean. If those “views” and “likes” aren’t driving conversions, then it’s time to move another direction with your marketing. But what direction do you take? What should the point of social media marketing ...
Jeanniey Walden’s ‘Weekend Words’ Marketing Strategy
September 01, 2020 07:03 - 22 minutes - 17.6 MBHow do we adapt our marketing to use “Weekend Words”? How do we incorporate data-driven storytelling into our marketing strategy? How important is personal branding for a marketer? In this episode of Content Callout, Jeanniey Walden—the Chief Innovation and Marketing Officer at DailyPay—points out that we focus so much on building other people’s brands that we forget to build our own brands. She emphasizes the necessity for authenticity and relatability and how to build it into our marketing...
Jeanniey Walden’s ‘Weekend Words’ Marketing Strategy, Ep. #4
September 01, 2020 07:03 - 22 minutes - 17.6 MBHow do we adapt our marketing to use “Weekend Words”? How do we incorporate data-driven storytelling into our marketing strategy? How important is personal branding for a marketer? In this episode of Content Callout, Jeanniey Walden—the Chief Innovation and Marketing Officer at DailyPay—points out that we focus so much on building other people’s brands that we forget to build our own brands. She emphasizes the necessity for authenticity and relatability and how to build it into our marketing...
Embracing Data-Driven Marketing
September 01, 2020 07:02 - 24 minutes - 19.7 MBDo you understand the importance of data-driven marketing? Do you have a surefire way to track leads to see where they originated? Do you know how to motivate your team with OKRs? Andrea Kayal—the Chief Marketing Officer at Electric—joins this episode of Content Callout to share her marketing tactics. On top of all of the marketing genius that she shares, Andrea also lays out how she uses the concept of Radical Candor to bring out the best in her team. Don’t miss this tactical episode! Yo...
Embracing Data-Driven Marketing, Ep. #3
September 01, 2020 07:02 - 24 minutes - 19.7 MBDo you understand the importance of data-driven marketing? Do you have a surefire way to track leads to see where they originated? Do you know how to motivate your team with OKRs? Andrea Kayal—the Chief Marketing Officer at Electric—joins this episode of Content Callout to share her marketing tactics. On top of all of the marketing genius that she shares, Andrea also lays out how she uses the concept of Radical Candor to bring out the best in her team. Don’t miss this tactical episode! Yo...
How to Restore the Soul of Business, Ep. #2
September 01, 2020 07:01 - 31 minutes - 25 MBWhat does Rishad Tobaccowala mean when he talks about restoring the soul of business? How does that change things from a marketing perspective? COVID-19 has brought about a radical shift in the world—not just in business. So in this episode of Content Callout, Rishad Tobaccaowala talks about what’s changing in the world of marketing and how marketers must change and adapt as the world does. Rishad Tobaccowala has been in the marketing industry for 40+ years. He ended his formal career as ...
How to Restore the Soul of Business
September 01, 2020 07:01 - 31 minutes - 25 MBWhat does Rishad Tobaccowala mean when he talks about restoring the soul of business? How does that change things from a marketing perspective? COVID-19 has brought about a radical shift in the world—not just in business. So in this episode of Content Callout, Rishad Tobaccaowala talks about what’s changing in the world of marketing and how marketers must change and adapt as the world does. Rishad Tobaccowala has been in the marketing industry for 40+ years. He ended his formal career as ...
The OG of Content Marketing Shares His Strategies, Ep. #1
September 01, 2020 07:00 - 27 minutes - 21.6 MBDo you have a content marketing strategy? Do you understand the difference between building an audience and moving an audience? What about the operating model for your content team? Today’s guest on Content Callout—Robert Rose—is a content marketing genius. He points out that these three areas are things that you NEED to nail down to run successful campaigns. In this episode, we take a deep dive into these topics. You cannot miss it. Robert Rose is the founder of The Content Advisory and ...