MillZ Marketing with Christine King, Ep #7
B2B Content Marketing: The Content Callout Podcast
English - September 15, 2020 07:00 - 44 minutes - 35.3 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Pump Up the Volume with Brody Dorland
Next Episode: How to Build a Stellar B2B Content Strategy
What in the world is “MillZ marketing?” How is it changing the landscape in the marketing world? “MillZ” is the term that has been coined for the mash-up of millennials and Generation Z. Christine King—the Director of Digital Marketing at Tealbook—shares some insight into the ever-evolving world of marketing. There’s been a distinct shift towards social marketing, heavily influenced by the MillZ generation. What should your marketing strategy look like? How will the world shift moving forward? Listen to this episode of the Content Callout podcast as Amanda, Kayla, and Christine discuss the future of marketing.
Outline of This Episode [1:11] Christine’s role at Tealbook [2:39] Unpacking the un-sexy parts of marketing [4:53] Reimagining marketing in a Millennial world [9:21] The “Death by Jeff” phenomenon [12:10] How brick-and-mortar need to shift [17:21] Marketing to the “New” experience [21:30] Societal marketing with B2B businesses [24:16] The era of monetizing side hustles [29:02] Capitalizing the army of one [35:32] Christine’s Tealbook team [38:52] How to connect with Christina King Resources & People Mentioned Tealbook Google Drive Slack Zoom Ad Age Canva PillPack Whole Foods Amazon Connect with Christine King Connect on LinkedIn CTK Holdings Group Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on
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