Pump Up the Volume with Brody Dorland
B2B Content Marketing: The Content Callout Podcast
English - September 08, 2020 07:00 - 32 minutes - 25.6 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Humanize Your Brand with Carlos Gil’s Counter-Culture Approach
Next Episode: MillZ Marketing with Christine King, Ep #7
How can you pump up the volume with your main content channel? Why do you need to know your buyer’s journey inside and out? Are you focusing on the platform that gives you the most amount of traction? How is artificial intelligence going to help content marketers be more efficient? OR will it hurt freelancers and developers? Brody Dorland—the Co-Founder of DivvyHQ—answers all of these questions and more in this episode of Content Callout.
Outline of This Episode [1:46] The importance of the buyer’s journey [6:37] Filling gaps in the buyer’s journey [9:10] How to create a shift in mindset [10:52] The silos that exist in big companies [15:38] The progression towards AI-driven content [20:55] The concept of virtue signaling [24:17] Cancel Culture: propagating fear [29:20] How to connect with Brody and DivvyHQ Resources & People Mentioned DivvyHQ OpenAI GPT-3 Connect with Brody Dorland Follow on Twitter Connect on LinkedIn Connect With the Content Callout Team https://ContentCallout.com
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