Why Salespeople NEED to Think Like Marketers, Ep. #12
B2B Content Marketing: The Content Callout Podcast
English - October 20, 2020 07:00 - 18 minutes - 14.5 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Chinae Alexander Shares the TRUTH About Influencers
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Why do salespeople need to think like marketers? What training do they need to be more successful in engaging with prospective customers? How can marketing collaborate with their sales teams for a more effective process? Bernie Borges jumps on this episode of the Content Callout podcast to share his take. Bernie is a co-founder and Chief Customer Officer at Vengreso. He is one of the top 50 content marketing influencers and 60 best marketing speakers and social marketing influencers in the world. Don’t miss his expert take on the world of content marketing.
Outline of This Episode [1:40] Bernie’s rapid-fire actionable tactics + strategies [2:51] The difference between salespeople and marketers [3:48] How to equip salespeople with valuable content [5:23] What marketers must include in content [6:27] Your buyer’s pain point might be you [10:58] The concept of essential marketing [12:15] The Modern Marketing Engine podcast [15:40] How to connect with Bernie Borges Resources & People Mentioned Vengreso Modern Marketing Engine podcast BOOK: Fanocracy by David Meerman Scott BOOK: Essentialism by Greg McKeown The LinkedIn State of Sales Report Connect with Bernie Borges Connect on LinkedIn Follow on Twitter Bernie’s Instagram profile Connect With the Content Callout Team https://ContentCallout.com
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