B2B Content Marketing: The Content Callout Podcast
121 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 29 ratingsThe team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.
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Episodes
Empathy-Focused Content Marketing with Corrina Owens, Ep #52
August 03, 2021 09:00 - 22 minutes - 17.9 MBIn this episode of Content Callout, we chat with Corrina Owens about how the COVID Pandemic pushed marketers to be more empathetic in their outreach. Hopefully, this “trend” of empathy won’t fade anytime soon. We also talk about what it takes to attract and retain your ideal clients. Don’t miss it! Outline of This Episode [2:30] Changing the way you market [8:46] How to retain your perfect client [11:35] Why their results have been better [14:13] The difference between “customer exp...
How to Define Quality Content with Tommy Walker, Ep #51
July 27, 2021 09:00 - 46 minutes - 37.2 MBTommy Walker spent years as a freelancer before getting hired at ConversionXL as the Editor-in-Chief. He was recruited to Shopify Plus as their first marketing hire, rounding out his tenure there as Editor-in-Chief. He went on to be the Global Editor-in-Chief at QuickBooks. Now, he’s the founder of his own shop, The Content Studio. With that plethora of experience, Tommy is uniquely qualified to define what quality content looks like. But Tommy uses a unique approach to help him determine...
How to Leverage LinkedIn for Social Selling with Brynne Tillman, Ep #50
July 20, 2021 09:00 - 37 minutes - 30.1 MBHow do you nail your LinkedIn profile? What content should you create for LinkedIn? What should your social selling strategy look like? These are just a few of the questions that the amazing Brynne Tillman covers in this episode of Content Callout. If you’re ready to step up your social selling game on LinkedIn, don’t miss this episode! Outline of This Episode [2:30] Rapidfire tactics + strategies [4:11] LinkedIn Social Selling philosophy [13:13] How to nail your LinkedIn profile [2...
How to Monetize and Market Your Podcast with Dan Sanchez, Ep #49
July 13, 2021 09:00 - 46 minutes - 36.9 MBMonetizing a B2B podcast is at the forefront of every marketer's mind. But is it easier said than done? According to Dan Sanchez, the Director of Audience Growth for Sweetfish Media and co-host of the B2B Growth podcast—there are great short-term and long-term strategies. In this week’s episode of Content Callout, we continue with our podcast theme. If you’re ready to take the leap into podcasting, this is a series you don’t want to miss. Outline of This Episode [0:52] Podcasting as an ac...
How to Perfect Your Podcasting Strategy with Carey Green, Ep #48
July 06, 2021 09:00 - 26 minutes - 20.8 MBWhy are podcasting strategy and quality important? Carey Green—the Founder of Podcast Fast Track—firmly believes that we need to rethink how we think about podcasting strategy. Your strategy needs to be the “why” behind creating your podcast. You need to build a strategy that meets your goals, helps you build the right audience, and helps you monetize your business. Hear some of Carey’s expert advice to reach your podcasting goals in this episode of Content Callout! Outline of This Episod...
Diversity and Inclusion in the FinTech Space with Elise Brown, Ep #47
June 29, 2021 09:00 - 46 minutes - 37.4 MBHow can you foster diversity and inclusion in the FinTech space? How can your brand engage in the conversation authentically? What can you do as an individual to make waves in the space? Elise Brown—the Director of Marketing for the Anthemis Group—joins Amanda and me in this episode of Content Callout to discuss this difficult yet important topic. Don’t miss it! Outline of This Episode [0:50] Elise’s three biggest tips for marketers [2:16] For those that want to “stay out of the fight”...
Michael Gasiorek’s 4 Pillars of Authority-Building, Ep #46
June 22, 2021 09:00 - 34 minutes - 27.2 MBMichael Gasiorek is the CEO of Truth Cartel, a marketing agency specializing in emerging technologies. He’s also the Head of Growth at TrustToken, a top stable coin company moving billions of dollars globally every month. He’s also the owner of The Crypto, Medium’s largest blockchain-focused publication. He made waves in the content space as the editor in chief at Grind. To top it off, he grew Startup Grind to a massive readership—over 1 million readers per month. How did he do it? How did h...
Why You Need to Define and Measure Success with Robert Cooper, Ep #45
June 15, 2021 09:00 - 39 minutes - 31.5 MBWhy is it so important for any business to define how they measure success? “Success” looks different for everyone, which means everyone measures it differently. In this episode of Content Callout, Robert Cooper—the Founder and Strategic Director at PlusROI Online Marketing—shares some great strategies to measure success. He also shares how you can address “bad” months with clients in a way that builds trust. Don’t miss it! Outline of This Episode [0:43] Define how you measure success [...
How to Convert Followers to Clients with Henry Kaminski Jr. [The Brand Doctor], Ep #44
June 08, 2021 09:00 - 24 minutes - 19.3 MBHow do you convert followers to customers? How do you build a community and a relationship with your followers that makes them even want to buy from you? Henry Kaminski Jr. has a genius strategy that’s worked for him time and time again. In this episode, we talk about social media marketing strategies that convert followers to clients, how to scale your expertise, and things to ask yourself when building your brand. Henry Kaminski Jr.—AKA The Brand Doctor—is the founder and CEO of Unique ...
Foodie Marketing for Beginners with Dan Clapson, Ep #43
June 01, 2021 09:00 - 39 minutes - 31.3 MBYou’ve opened a restaurant and have an exciting concept but have no idea where to start with marketing. Maybe you’ve thrown some photos on Instagram and have some word-of-mouth going—but is it enough? In this episode of Content Callout, Dan Clapson—the co-founder and Creative Director of Eat North—shares some tips and strategies from his years of experience. Don’t miss it! Outline of This Episode [0:36] The journey to creating Eat North [2:10] Marketing for a new restaurant [5:05] ...
How to Think Bigger-er with Bill Harper, Ep #42
May 25, 2021 09:00 - 30 minutes - 24.3 MBMany brands are becoming myopic. They’ve stopped thinking outside of their own sphere. Bill Harper believes that this was made worse by the pandemic. Everyone froze like deer in headlights. The problem is that brands are starting to act like commodities. They’re all touting the same thing: “We have better product, better people, we work harder, we care more…” That has absolutely nothing to do with thinking big. They somehow believe the passion for their business will bleed through to the oth...
Dissecting the Effectiveness of Micro-Influencers with Taylor Lagace, Ep #41
May 18, 2021 09:00 - 38 minutes - 31.2 MBMany people are familiar with macro-influencers, i.e., celebrities, athletes, or the contestants kicked off the Bachelor trying to launch their career. Macro-influencers usually have hundreds of thousands to millions of followers. On the flip side, macro-influencers may have between 100,000 to 450,000 followers. According to Taylor Lagace—the Co-Founder and Managing Partner at Kynship—they can be just as effective. Any industry will have those people that are recognizable by face, and som...
Want to Keep Your Brand Alive? Know Your Audience [Tara Hunt] Ep #40
May 11, 2021 10:00 - 36 minutes - 29.2 MBTara Hunt—the CEO of Truly and co-founder of Flywheel—joins us in this episode of Content Callout to talk about knowing your audience and how to build a community for them. We also ask a profoundly sad question: Is there hope for social media? This episode of Content Callout is an amazing opportunity to think about new ways of doing things—while embracing a few old strategies, too. Don’t miss it! Outline of This Episode [1:23] 3 tactics + actionable strategies [2:14] Get to know your au...
Dr. Philip Zimmerman: Unleash the Millennials [Save the World] Ep #39
May 04, 2021 09:00 - 34 minutes - 27.5 MBDr. Zimmerman was in engineering and executive leadership for 20+ years. He’s worked as a CEO, COO, and CFO. A life-changing experience led him to teach high school students. He recognized their values were different. He started a leadership doctorate program and studied millennials. He was shocked—the literature was negative and disparaging. What he saw in the millennials he worked closely with was so different. Dr. Zimmerman firmly believes that millennials will blow everyone away. So how ...
Why Your Brand’s “Why” is So Important to Understand per Jen Pockell Dimas, Ep #38
April 27, 2021 09:00 - 20 minutes - 16.5 MBWhat is your business’s “why?” How does walking in your customer’s shoes help you focus on that “why?” How do you even get the opportunity to walk in your customer’s shoes? Jen Pockell Dimas—now the CMO at Qumu—joins me in this episode of Content Callout to discuss the process of uncovering your customer’s needs and finding ways your product or service can meet them. If you’re struggling to pivot in the post-COVID era or simply need to readjust your expectations, this is an episode you can't...
How to Cultivate Culture Remotely with Dustin Tysick, Ep #37
April 20, 2021 09:00 - 32 minutes - 26 MBHow do you maintain culture when casual conversations are few and far between? How do you establish any sort of work-life balance when you’re at home 24/7? In this episode of Content Callout, Dustin Tysick—the VP of Marketing & Growth at Jostle—shares what he’s found to be helpful to build and maintain a great work culture. Outline of This Episode [1:15] Maintaining culture remotely [4:14] Establishing culture with new hires [6:55] How to set boundaries [10:13] Features and benefits...
Why Customer Awareness Spurs Content Creation with Paramita Bhattacharya, Ep #36
April 13, 2021 09:00 - 29 minutes - 23.3 MBYour customer must be at the center of your marketing. This isn’t a new concept to any savvy marketer. You have to map your customer journey and put the customer at the center of your marketing versus anything else—your business model, sales model, or organization. How does Paramita Bhattacharya—the CMO of Blurb—handle marketing and content creation? Listen to this episode of Content Callout to learn more. Outline of This Episode [1:36] Actionable strategies + tactics [4:07] Mapping th...
Jesus Corona Makes Bank with TikTok—You Can Too, Ep #35
April 06, 2021 09:00 - 41 minutes - 33.6 MBIn February 2019, Jesus Corona dropped out of college, unsure about the direction his life would take. So he went on YouTube looking for motivational content and ran into none other than GaryVee. At the time, there wasn’t a video where he wasn’t calling you dumb for not being on TikTok. So Jesus decided to give TikTok a shot. Jesus grew his following from 1,000 followers to over 700,000—then he monetized it. How? Listen to this episode of Content Callout to learn more! Outline of This Epi...
Why all B2B brands NEED a podcast with Lindsay Tjepkema, Ep #34
March 30, 2021 09:00 - 27 minutes - 21.7 MBWhy do all brands need podcasts? How does a podcast create a brand connection that other content doesn’t? How can you harness the voices and perspectives of experts as the centerpiece of all of your marketing? In this episode of Content Callout, Lindsay Tjepkema—the CEO and co-founder of Casted and THE podcast queen—talks about why brands NEED podcasts, about outdated marketing playbooks, and harnessing the voices of experts. Outline of This Episode [1:55] This is a podcast about podcasts...
Redefining the Patriarchy and Building Next Gen Men with Jake Stika, Ep #33
March 23, 2021 09:00 - 39 minutes - 31.8 MBPatriarchy is made up of two Latin words, meaning “father power” or “ruling “father.” Jake Stika—the co-founder and Executive Director of Next Gen Men—notes when we look at society, we see examples of patriarchal structures. It could be familial, with the father as the breadwinner and protector. It could be systemic, with monarchies and lords. In modern times, one of the two spheres where the most power is held is Fortune 500 companies. Only 32 out of 500 CEOs are female (7%), so it’s easy...
Now is THE Time to Refocus Your Content Marketing with Joe Pulizzi, Ep #32
March 16, 2021 09:00 - 30 minutes - 24.5 MBIf your content marketing pushes seem to be missing the mark, Joe Pulizzi believes now is the best time to change your strategy. Where can you find unexpected wins? In a content world where there’s endless noise, Joe Pulizzi knows how to cut through the clutter. In this episode of Content Callout, he talks about the importance of honing in on one channel, finding your content tilt, and growing an audience. Joe Pulizzi is an Amazon best-selling author and the founder of three different com...
The Dos and Don’ts of Marketing Cannabis with Amber Craig, Ep #31
March 09, 2021 10:00 - 42 minutes - 33.8 MBTwo years ago, FOUR20 was one of two cannabis retailers open on day one of cannabis legalization in Canada. Now, they have 14 different locations with 130+ employees. Amber Craig—their Chief Merchandising Officer—joined them full-time once cannabis was fully legalized. But everyone's wondering: What does marketing for cannabis look like? What are the hard and fast rules about advertising? How is it regulated? We have a fascinating discussion about the dos and don'ts of marketing cannabis i...
It’s Time to Embrace Text-Based Marketing with Norman Happ, Ep #30
March 02, 2021 10:00 - 30 minutes - 24.8 MBWhat can text-based marketing do for businesses? How are open rates different in text-based marketing versus email marketing? What purpose do they serve? This conversation with Norman Happ—the CEO of EZ Texting—opened my eyes to things I never thought text marketing could accomplish. Don’t miss this episode! Norman Happ was a marketing executive at Intuit and was previously the SVP of Sales and Partnerships at Evernote. Norman is now the CEO of EZ Texting. EZ Texting has been in the text ...
Learn How to “Brag Better” with Meredith Fineman, Ep #29
February 23, 2021 10:00 - 38 minutes - 30.8 MBMeredith Fineman has been a freelance writer for 15 years. She writes about women’s issues, business, entrepreneurship, leadership, and how they intersect. She has built her own personal brand—writing, speaking, and doing events. As she was cultivating her business, she was watching the trajectory of women. She saw young women that couldn’t talk positively about their work. She also saw friends undercut and sell themselves short. In the fall of 2013, she booked a client on TV. This woman ...
What “Embracing a Growth Mindset” Really Means with Warrick Godfrey, Ep #28
February 16, 2021 10:00 - 27 minutes - 21.8 MBWarrick Godfrey has worked at Facebook, Amazon, multiple startups, and is now the VP of Industry Solutions at Braze. Braze is an incredible technology created to build relationships between customers and brands they love. It allows cross-channel marketing coordination in a sophisticated way. I’ve known Warrick since grade school, and we’ve been friends since high school. In this episode of Content Callout, Warrick and I talk about where businesses are making mistakes in growth, building a cul...
Marley Jaxx: Bored Dental Hygienist Turned Social Media Influencer, Ep #27
February 09, 2021 10:00 - 34 minutes - 28 MBMarley Jaxx had previously worked in radio and event management. But the industry was rough around the edges and wearing on her. She had a degree to work as a dental hygienist, so she left radio and worked in dentistry for a while. But she learned very quickly that cleaning teeth is boring. Even worse, you can’t have a conversation with someone when your hands are in their mouth. She wanted to make the experience fun for her patients, so she would tell them stories to make them laugh. But it ...
Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26
February 02, 2021 10:00 - 33 minutes - 26.6 MBCan you be more effective if you simplify your messaging? Does it pay to be solution-focused? Do the little things really matter all that much? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful. Matt Kerbel is the VP of Marketing at Homie. He’s previously worked as the Head of Marketing and Brand Strategy at Canoo, was the Senior Director of Innovation at MeUndies, the Head of Marketing ...
SkipTheDishes: Driving Innovation + Building Relationship
January 26, 2021 08:00 - 42 minutes - 34.2 MBJeff Adamson was on the Canadian National Team for wrestling. In 2012, he went to the Olympics. But after Jeff was done with his athletic career, he had to figure out what came next. Jeff points out that it’s a really difficult transition for most athletes. Luckily, he went from one singular goal to another: wanting to win a gold medal to wanting to build a multi-billion dollar company. He simply had to answer the question: What is my purpose now that I’m not focused on my sport? In this ...
Mean People Suck [So What Do You Do?] Ep #24
January 19, 2021 10:00 - 23 minutes - 18.8 MBAre we emphasizing the wrong areas of marketing? Are we creating the perception that all marketers do is run ads? Are marketers playing the blame game and pointing fingers at the “mean people” they report to for their lack of success? In this episode of Content Callout, Michael Brenner—the CEO of Marketing Insider Group and author of two amazing books—shares how marketers can change the perception of them—and how to market with empathy. Don’t miss it!
Subscription Model Marketing with Tru Earth Co-Founder Ryan McKenzie, Ep #23
January 12, 2021 10:00 - 36 minutes - 29.5 MBTru Earth launched April 2nd, 2019. 1,500–2,000 people subscribed in the first month. Now, they have 66,000 active subscribers across the world. They’ve kept 1.55 million detergent jugs out of landfills. How did they achieve such spectacular growth? What was the motivation behind creating a laundry detergent subscription model? Co-founder Ryan McKenzie joins Kayla and Amanda in this episode of Content Callout to share their impactful journey—don’t miss it. Outline of This Episode [0:30] ...
How to Embrace GaryVee Style Marketing [According to James Orsini] Ep #22
January 05, 2021 08:00 - 17 minutes - 14.1 MBHow do you build and market a brand like GaryVee? How do you create marketing campaigns that influence the decision to buy? What’s the difference between branding and marketing? One of GaryVee’s right-hand guys—James Orsini—shares some savvy branding and marketing techniques in this episode of Content Callout. Check it out! James started as Gary’s Chief Integration Officer and became his Chief Operating Officer. Up until 2019, he was part of VaynerX. This year, Gary launched The Sasha Grou...
How to Read People’s Faces [Even When They’re in Masks], Ep #21
December 23, 2020 17:42 - 39 minutes - 31.5 MBAccording to Susan Ibitz, humans can read people better than any AI—especially when people have masks on. That also means that you can still recognize emotion in people’s faces. Salespeople and negotiators don’t have to be afraid they won’t be able to establish rapport. But how do you bridge the gap and learn how to rely on facial cues without seeing someone’s mouth? In this episode of Content Callout, Susan shares why masks can make connection easier than ever before. Don’t miss it! Outli...
How to Read People’s Faces [Even When They’re in Masks] Ep #21
December 22, 2020 08:00 - 39 minutes - 31.5 MBAccording to Susan Ibitz, humans can read people better than any AI—especially when people have masks on. That also means that you can still recognize emotion in people’s faces. Salespeople and negotiators don’t have to be afraid they won’t be able to establish rapport. But how do you bridge the gap and learn how to rely on facial cues without seeing someone’s mouth? In this episode of Content Callout, Susan shares why masks can make connection easier than ever before. Don’t miss it! Outli...
Why a B2B Business NEEDS a Podcast, Ep. #20
December 15, 2020 10:00 - 30 minutes - 24.5 MBWhy does a B2B business need a podcast? How do you launch and grow a podcast? What does it take to be successful in the world of podcasts? Podcast guru James Carbary of Sweet Fish Media joins me in this episode of Content Callout to share the strategies he’s used to build successful B2B podcasts—over and over again. Outline of This Episode [1:55] James’ background + Sweetfish Media [3:52] Why a B2B business NEEDS a podcast [5:59] Contextualized and niche-specific content [9:09] Ho...
Why a B2B Business NEEDS a Podcast
December 15, 2020 10:00 - 30 minutes - 24.5 MBWhy does a B2B business need a podcast? How do you launch and grow a podcast? What does it take to be successful in the world of podcasts? Podcast guru James Carbary of Sweet Fish Media joins me in this episode of Content Callout to share the strategies he’s used to build successful B2B podcasts—over and over again. Outline of This Episode [1:55] James’ background + Sweetfish Media [3:52] Why a B2B business NEEDS a podcast [5:59] Contextualized and niche-specific content [9:09] Ho...
Businesses Need to STOP Chasing Unicorns, Ep. #19
December 08, 2020 08:00 - 33 minutes - 26.8 MBMarketers are often treated as the jack-of-all-trades in a business. Their role is constantly changing and morphing and more and more is expected of them. The reality is that the expectation of a marketing professional to be a “unicorn” may not change anytime soon. What can businesses do to create an environment where markets can thrive? Tyler Chisholm shares his take in this episode of Content Callout. Tyler is the CEO at clearmotive, a full-service marketing agency based in Calgary. He is ...
Businesses Need to STOP Chasing Unicorns
December 08, 2020 08:00 - 33 minutes - 26.8 MBMarketers are often treated as the jack-of-all-trades in a business. Their role is constantly changing and morphing and more and more is expected of them. The reality is that the expectation of a marketing professional to be a “unicorn” may not change anytime soon. What can businesses do to create an environment where markets can thrive? Tyler Chisholm shares his take in this episode of Content Callout. Tyler is the CEO at clearmotive, a full-service marketing agency based in Calgary. He is ...
One Person CAN Make an Impact According to Connor Curran, Ep. #18
December 01, 2020 10:00 - 20 minutes - 16.3 MBHow do you build an engaged local following? How do you build a community around a brand? How do you support local? According to Connor Curran, you do it one person at a time. You need to focus on the metrics that matter and be uniquely yourself. Connor Curran is a co-owner of Local Laundry. They are all about building community in everything they do. Connor is a marketing wizard when it comes to buy-local eCommerce strategy. In this episode of Negotiations Ninja, we talk about actionable ta...
One Person CAN Make an Impact According to Connor Curran, Ep #18
December 01, 2020 10:00 - 20 minutes - 16.3 MBHow do you build an engaged local following? How do you build a community around a brand? How do you support local? According to Connor Curran, you do it one person at a time. You need to focus on the metrics that matter and be uniquely yourself. Connor Curran is a co-owner of Local Laundry. They are all about building community in everything they do. Connor is a marketing wizard when it comes to buy-local eCommerce strategy. In this episode of Negotiations Ninja, we talk about actionable ta...
PlayCity: Building Community Through Play
November 24, 2020 10:00 - 28 minutes - 22.8 MBHow do you find connections and build community as a newcomer in a new city? How do you find people with shared interests? PlayCity is an app that was created out of necessity from a place of isolation. Four years ago, Hafiz Mitha had just moved back from Bangkok. Every day—from his condo—he’d stare at completely empty tennis courts. He could never find someone to play tennis with a complete novice like himself. He realized that most people had a lack of network and lack of the same skill le...
PlayCity: Building Community Through Play, Ep. #17
November 24, 2020 10:00 - 28 minutes - 22.8 MBHow do you find connections and build community as a newcomer in a new city? How do you find people with shared interests? PlayCity is an app that was created out of necessity from a place of isolation. Four years ago, Hafiz Mitha had just moved back from Bangkok. Every day—from his condo—he’d stare at completely empty tennis courts. He could never find someone to play tennis with a complete novice like himself. He realized that most people had a lack of network and lack of the same skill le...
How to Get Context Marketing Right, Ep. #16
November 17, 2020 08:00 - 26 minutes - 21.3 MBConventional marketing is becoming obsolete, according to Mathew Sweezey. The traditional way of doing things isn’t going to work anymore. What will? Focusing on context. According to Mathew, context is “the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.” How do you move toward context marketing? Mathew shares some strategies in this episode of Content Callout. Don’t miss it! Mathew Sweezey is the Director of Marketing at Sales...
How to Get Context Marketing Right
November 17, 2020 08:00 - 26 minutes - 21.3 MBConventional marketing is becoming obsolete, according to Mathew Sweezey. The traditional way of doing things isn’t going to work anymore. What will? Focusing on context. According to Mathew, context is “the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.” How do you move toward context marketing? Mathew shares some strategies in this episode of Content Callout. Don’t miss it! Mathew Sweezey is the Director of Marketing at Sales...
Eric Alper Talks on the Redistribution of Power in the Music Industry, Ep. #15
November 10, 2020 10:00 - 43 minutes - 34.6 MBHow has marketing in the music industry changed? What hasn’t changed? How can an artist or their PR team capture an audience? These are just a few of the many questions that Eric Alper answers in this episode of the Content Callout podcast. He joins Kayla and Amanda to walk through an in-depth conversation about the music industry and how the world is swiftly changing. Eric Alper is one of the most recognized music experts in Canada. He’s a music correspondent, radio host and was formerly...
Eric Alper Talks on the Redistribution of Power in the Music Industry
November 10, 2020 10:00 - 43 minutes - 34.6 MBHow has marketing in the music industry changed? What hasn’t changed? How can an artist or their PR team capture an audience? These are just a few of the many questions that Eric Alper answers in this episode of the Content Callout podcast. He joins Kayla and Amanda to walk through an in-depth conversation about the music industry and how the world is swiftly changing. Eric Alper is one of the most recognized music experts in Canada. He’s a music correspondent, radio host and was formerly...
Stage Theory: Capture + Modify + Amplify + Perpetuate
November 03, 2020 08:00 - 28 minutes - 22.5 MBWhat is stage theory? How do you capture, modify, amplify, and perpetuate your content and your message? David Meltzer lays out the key to his success in this episode of the Content Callout podcast. He shares his stage theory, an equation that helps you master your calendar, and how to be a “Ferocious Buddha.” Don’t miss an episode packed with valuable information. David Meltzer is the co-founder of Sports 1 Marketing and the former CEO of the Lee Steinberg Sports and Entertainment Agency...
Stage Theory: Capture + Modify + Amplify + Perpetuate, Ep. #14
November 03, 2020 08:00 - 28 minutes - 22.5 MBWhat is stage theory? How do you capture, modify, amplify, and perpetuate your content and your message? David Meltzer lays out the key to his success in this episode of the Content Callout podcast. He shares his stage theory, an equation that helps you master your calendar, and how to be a “Ferocious Buddha.” Don’t miss an episode packed with valuable information. David Meltzer is the co-founder of Sports 1 Marketing and the former CEO of the Lee Steinberg Sports and Entertainment Agency...
Marketing a Nonprofit
October 27, 2020 07:00 - 33 minutes - 26.7 MBIs marketing a nonprofit different from any other business? According to Karen Ramchuk—The Executive Director of the Women in Need Society (WINS)—it is different. It isn’t just about marketing the best price and the best product. It’s also about marketing that WINS thrift stores support women and children living in poverty. They aren’t using the enterprise to pay their employees. All of the proceeds go into community programs. It’s about building awareness and connecting with an audience. Sh...
Marketing a Nonprofit, Ep. #13
October 27, 2020 07:00 - 33 minutes - 26.7 MBIs marketing a nonprofit different from any other business? According to Karen Ramchuk—The Executive Director of the Women in Need Society (WINS)—it is different. It isn’t just about marketing the best price and the best product. It’s also about marketing that WINS thrift stores support women and children living in poverty. They aren’t using the enterprise to pay their employees. All of the proceeds go into community programs. It’s about building awareness and connecting with an audience. Sh...
Why Salespeople NEED to Think Like Marketers
October 20, 2020 07:00 - 18 minutes - 14.5 MBWhy do salespeople need to think like marketers? What training do they need to be more successful in engaging with prospective customers? How can marketing collaborate with their sales teams for a more effective process? Bernie Borges jumps on this episode of the Content Callout podcast to share his take. Bernie is a co-founder and Chief Customer Officer at Vengreso. He is one of the top 50 content marketing influencers and 60 best marketing speakers and social marketing influencers in the w...