Businesses Need to STOP Chasing Unicorns

Marketers are often treated as the jack-of-all-trades in a business. Their role is constantly changing and morphing and more and more is expected of them. The reality is that the expectation of a marketing professional to be a “unicorn” may not change anytime soon. What can businesses do to create an environment where markets can thrive? Tyler Chisholm shares his take in this episode of Content Callout. Tyler is the CEO at clearmotive, a full-service marketing agency based in Calgary. He is also the creator and host of two podcasts: Collisions YYC and They Just Get It. His unique perspective on the marketing industry is one you don’t want to miss.

Outline of This Episode [2:08] Hosting versus being a guest [2:58] All about Collisions YYC - Tyler’s best “yes” ever [5:58] How to overcome imposter syndrome [7:17] The gumball machine of marketing [10:34] Marketers: the Unicorn of all trades [12:29] How to combat unrealistic expectations [14:26] Why clearmotive has two locations [19:08] The clearmotive competitive advantage [22:59] How to accelerate the partnership process [25:11] What if your team isn’t a good fit [26:34] Tyler’s initiative: Red Express Resources & People Mentioned clearmotive Collisions YYC podcast Kevin Crowe Give A Mile CUPS Calgary Carlene Donnelly Connect with Tyler Chisholm They Just Get It podcast [email protected] Connect on LinkedIn Follow on Twitter Red Express Connect With the Content Callout Team https://ContentCallout.com

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