Empathy-Focused Content Marketing with Corrina Owens, Ep #52
B2B Content Marketing: The Content Callout Podcast
English - August 03, 2021 09:00 - 22 minutes - 17.9 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Define Quality Content with Tommy Walker, Ep #51
Next Episode: Tyler Burch: The Role of a Digital Storyteller, Ep #53
In this episode of Content Callout, we chat with Corrina Owens about how the COVID Pandemic pushed marketers to be more empathetic in their outreach. Hopefully, this “trend” of empathy won’t fade anytime soon. We also talk about what it takes to attract and retain your ideal clients. Don’t miss it!
Outline of This Episode [2:30] Changing the way you market [8:46] How to retain your perfect client [11:35] Why their results have been better [14:13] The difference between “customer experience” and “customer service” [16:01] How to measure customer experience through their life cycle [19:00] Where you can develop thought-leader status [20:47] How to connect with Corrina Owens Resources & People Mentioned PADV G2 Connect with Corrina Owens Connect on LinkedIn Profisee Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on