Why Customer Awareness Spurs Content Creation with Paramita Bhattacharya, Ep #36
B2B Content Marketing: The Content Callout Podcast
English - April 13, 2021 09:00 - 29 minutes - 23.3 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Jesus Corona Makes Bank with TikTok—You Can Too, Ep #35
Your customer must be at the center of your marketing. This isn’t a new concept to any savvy marketer. You have to map your customer journey and put the customer at the center of your marketing versus anything else—your business model, sales model, or organization. How does Paramita Bhattacharya—the CMO of Blurb—handle marketing and content creation? Listen to this episode of Content Callout to learn more.
Outline of This Episode [1:36] Actionable strategies + tactics [4:07] Mapping the customer journey [6:44] Breaking down content creation [11:23] Overcoming data overwhelm [17:22] Approaching leadership and management [23:28] Building or outsourcing a team [26:20] Organizations Paramita supports Resources & People Mentioned How Women Lead FirstBoard Tableau Connect with Paramita Bhattacharya Connect on LinkedIn Follow on Twitter Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on