The Dos and Don’ts of Marketing Cannabis with Amber Craig, Ep #31
B2B Content Marketing: The Content Callout Podcast
English - March 09, 2021 10:00 - 42 minutes - 33.8 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: It’s Time to Embrace Text-Based Marketing with Norman Happ, Ep #30
Two years ago, FOUR20 was one of two cannabis retailers open on day one of cannabis legalization in Canada. Now, they have 14 different locations with 130+ employees. Amber Craig—their Chief Merchandising Officer—joined them full-time once cannabis was fully legalized.
But everyone's wondering: What does marketing for cannabis look like? What are the hard and fast rules about advertising? How is it regulated? We have a fascinating discussion about the dos and don'ts of marketing cannabis in this episode of Content Callout. Don’t miss it!
Outline of This Episode [1:09] All about FOUR20 and the cannabis industry [2:10] The stigma of cannabis use [4:48] Marketing regulations around cannabis [10:08] The fight for legitimacy [12:56] What makes the industry exciting? [14:56] The educational phase of cannabis [17:47] The challenges that cannabis stores face [22:06] Handling cannabis supply and demand [24:45] Getting into the cannabis industry [26:55] About the Breaking Free Foundation [35:22] The stigma of giving donations [36:20] Cannabis = an ever-changing landscape [39:43] How to get more information Resources & People Mentioned The Breaking Free Foundation Bamboo Creative Connect with Amber Craig FOUR20 Connect on LinkedIn Follow on Twitter Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on