Successfully Marketing for Your Sales Team with Pam Didner, Ep #75
B2B Content Marketing: The Content Callout Podcast
English - January 25, 2022 10:00 - 43 minutes - 34.8 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Pam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objectives (such as building brand awareness).
But once you understand the differences, you can find commonalities and ways to work together. Can your teams do a joint initiative? Can marketing help build sales templates? Pam recommends that sales and marketing teams find one or two projects to work on together.
Outline of This Episode [2:26] How to get to know your customer deeply [6:22] The number of “you” should be more than “we” [11:18] Understand your company’s martech stack + processes [16:06] How to determine the tools to invest in [22:45] Proper integration of sales and marketing [25:40] How to improve the quality of your MQLs [30:58] What is account-based marketing? [33:37] Kick off the year developing a marketing plan [36:52] How to successfully write a book [41:15] Get connected with Pam Didner Resources & People Mentioned Everybody Writes by Ann Handley Connect with Pam Didner Pam’s Website Check out Pam’s YouTube channel Pam’s podcast: B2B Marketing and More Follow Pam on Twitter Connect on LinkedIn The Modern AI Marketer Effective Sales Enablement Global Content Marketing Connect With the Content Callout Team https://ContentCallout.comSubscribe to CONTENT CALLOUT on