Latest Saas demand gen Podcast Episodes
Ep 27 - Andreas Deptolla - 70 employees and 40% yoy growth - how a German started and still grows a US based B2B SAAS company
GROW B2B FASTER - July 04, 2021 22:00 - 44 minutes ★★★★★ - 4 ratingsIn today's episode with Andreas Deptolla, CEO of ThrivePass you will learn 1. Andreas’ approach of handling prospects asking for lower prices in sales conversations 2. How ThrivePass’ intentional 3-pillar distribution strategy effectively approaches prospects 3. Andreas’ first entrepreneurial s...
Ep 25 - Tim Willey - How a $100+m B2B SAAS company redefines B2B Marketing, Sales & Customer Success as a teamsport
GROW B2B FASTER - June 27, 2021 22:00 - 56 minutes ★★★★★ - 4 ratingsIn today's episode with Tim Willey, Senior Vice President Commercial Strategy and Operations at ForgeRock you will learn 1. What ForgeRock is doing and Tim’s tasks as SVP Commercial Strategy and Operations 2. How customer centricity and a horizontal skillset drive marketing and sales success of ...
Ep 24 - Elias Völker - How Open Source drives Growth for tribe29
GROW B2B FASTER - June 20, 2021 22:00 - 53 minutes ★★★★★ - 4 ratingsIn today's episode with Elias Völker, Director International and Indirect Sales at tribe29 you will learn 1. How to grow your company with an open-source product 2. How to convert open-source product users to paying customers 3. Which growth opportunities tribe29 tested, which ones proved effic...
Ep 26 - Michael Lazik - The secret sauce of Templafy's B2B growth - from 300 to 500 employees this year alone!
GROW B2B FASTER - June 13, 2021 22:00 - 48 minutes ★★★★★ - 4 ratingsTodays guest is Michael Lazik, Sales Director DACH at Templafy. That’s in it for you: 1. How long term relationships and considering buyer’s personal goals drive SaaS products success 2. How Templafy tests its way to the most effective sales strategy and wins new customers with valuable refere...
Ep 23 - Joe Haslam - How to scale your company after you hit product-market fit
GROW B2B FASTER - June 06, 2021 22:00 - 1 hour ★★★★★ - 4 ratingsLearn from the Irish IE Business School professor and entrepreneur Joe Haslam how to scale your business. In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Joe Haslam, Professor at IE Business School and Executive Director of the Owners Sc...
Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021
GROW B2B FASTER - May 30, 2021 22:00 - 1 hour ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Roger Figueiredo, VP Marketing&Sales at #paid. That's in it for you 1. How #paid pairs brands with creators via their innovative two-sided marketplace 2. Roger's philosophy on hiring great...
Ep 21 - Daniel Bartsch - How to test to success in B2B sales & marketing
GROW B2B FASTER - May 23, 2021 22:00 - 59 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Daniel Bartsch, Co-Founder and COO at creditshelf. That's in it for you 1. How creditshelf boosts business growth, directly impacting the future of the economy 2. Daniel’s view on two diver...
Ep 20 - Dr. Cyrosch Kalateh - How to set-up a B2B sales org in a new country from scratch
GROW B2B FASTER - May 17, 2021 06:00 - 52 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cyrosch Kalateh, General Manager DACH at Tink That's in it for you 1. What Tink is doing and Cyrosch’s responsibilities as „CEO of the DACH region“ 2. Tink's multitude of ideal customers an...
Ep 19 - Niels Turfboer - How to build and leverage a B2B sales motion through channel partners
GROW B2B FASTER - May 03, 2021 10:00 - 44 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Niels Turfboer, former Managing Director and co-founder NL & UK at Spotcap ($112m funding). That's in it for you 1. How to save costs by investing in recruiting when building up a company...
Ep 18 - Josh Mastel - Cold calling - how and why to leverage it in B2B Sales
GROW B2B FASTER - May 03, 2021 06:00 - 52 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Mastel, Founder and CEO of UpRoar Partners. That's in it for you 1. How UpRoar Partners drives successful sales solutions with customised, multichannel outreach strategies 2. The impor...
Ep 17 - Vikas Bhambri - How marketing & sales can better partner to improve GTM & customer experience
GROW B2B FASTER - April 26, 2021 06:00 - 59 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding). That's in it for you 1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and ...
Ep 17 - Vikas Bhambri - How a $1bn B2B start-up acquires customers
GROW B2B FASTER - April 26, 2021 06:00 - 1 hour ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding, acquired for $1bn by Facebook). That's in it for you 1. Kustomer’s unique organizational structure and Vikas special role of overseeing th...
Ep 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing them
GROW B2B FASTER - April 18, 2021 12:00 - 1 hour ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding). That's in it for you 1. Narrative Sciences' unconventional way of hiring high performing marketers 2. Why B2B marketers ...
Ep 15 - Josh Allen - How to become the matchmaker between your customer's problems and your company's solution
GROW B2B FASTER - April 13, 2021 08:00 - 59 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Allen, CRO at Owl Labs. That's in it for you 1. How to build a really high velocity inside sales motion by creating a trial to paid model. 2. The different B2B business models Josh exp...
Ep 14 - Mike Weir - How to focus your marketing team on the right goals and help your sales team succeed
GROW B2B FASTER - April 05, 2021 19:00 - 51 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Mike Weir, Chief Revenue Officer at G2. That's in it for you 1. Why a sole focus on generating leads becomes a plague in B2B Marketing 2. G2’s approach for building up and fostering long-te...
Ep 13 - Latané Conant - No forms. No spam. No cold calls. A new perspective on how marketing & sales should be done.
GROW B2B FASTER - March 29, 2021 05:00 - 43 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Latané Conant, CMO at 6sense. That's in it for you 1. How to understand modern B2B buyers and identify qualified accounts 2. How to understand your B2B market to level up your marketing 3. ...
Ep 12 - Rob Gonzalez - Leverage B2B community development to reach thought leadership with your core customers
GROW B2B FASTER - March 22, 2021 07:00 - 41 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Rob Gonzalez, Co-Founder and CMO at Salsify. That's in it for you 1. How Salsify started building up its digital DNA and Rob’s major responsibilities as CMO 2. The crucial role of the right...
Ep 11 - Tim Riesterer - How to Uncover your B2B Customers' Unconsidered Needs to sell more
GROW B2B FASTER - March 15, 2021 07:00 - 45 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tim Riesterer, chief strategy and marketing officer at Corporate Visions, Inc. That's in it for you 1. How decision science works and why the approach is useful for B2B businesses 2. How to...
Ep 10 - Tyler Lessard - How to use Personalized Videos to win B2B Leads
GROW B2B FASTER - March 08, 2021 06:00 - 45 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada. That's in it for you 1. How to improve B2B lead...
Ep 10 | How to use Personalized Videos to win B2B Leads
GROW B2B FASTER - March 08, 2021 06:00 - 46 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada. That's in it for you 1. How to improve B2B lead...
Ep 09 | How Greg sold his 30 person consultancy for a whopping $ 162 million
GROW B2B FASTER - March 01, 2021 07:00 - 57 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder for SAWOO catches up with Greg Alexander, Chief Investment Officer for Capital 54. Greg sold his 30 person consultancy for a whopping $162m and now has the goal to help other founders to scale and exit their profe...
Ep 09 - Greg Alexander - How Greg sold his 30 person consultancy for a whopping $ 162 million
GROW B2B FASTER - March 01, 2021 07:00 - 57 minutes ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder for SAWOO catches up with Greg Alexander, Chief Investment Officer for Capital 54. Greg sold his 30 person consultancy for a whopping $162m and now has the goal to help other founders to scale and exit their profe...
Ep 08 | 4 Magic Questions that will align your Sales & Marketing Team
GROW B2B FASTER - February 23, 2021 10:00 - 1 hour ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our guest is John Kaplan, co-founder and Managing Partner of Force Management, and the host is Sammy Gebele, Managing Partner and founder of SAWOO. That's in it for you 1. How Force Management started and John's daily motivation to keep going 2. How John he...
Ep 08 - John Kaplan - 4 Magic Questions that will align your Sales & Marketing Team
GROW B2B FASTER - February 23, 2021 10:00 - 1 hour ★★★★★ - 4 ratingsIn today's GROW B2B FASTER episode, our guest is John Kaplan, co-founder and Managing Partner of Force Management, and the host is Sammy Gebele, Managing Partner and founder of SAWOO. That's in it for you 1. How Force Management started and John's daily motivation to keep going 2. How John he...
Ep 07 - Massimo Pernicone - How to master remote selling as a B2B sales person
GROW B2B FASTER - February 16, 2021 16:00 - 36 minutes ★★★★★ - 4 ratingsThat's in it for you: 1. How you should change your sales approach when switching to remote selling 2. How to change your sales presentation to increase its success in remote selling 3. How salespeople can master technology to convince customers in remote selling Our guest Massimo Pernicon...
Ep 07 | How to master remote selling as a B2B sales person
GROW B2B FASTER - February 16, 2021 16:00 - 36 minutes ★★★★★ - 4 ratingsThat's in it for you: 1. How you should change your sales approach when switching to remote selling 2. How to change your sales presentation to increase its success in remote selling 3. How salespeople can master technology to convince customers in remote selling Our guest Massimo Pernicon...
Ep 06 - Mårten Mickos - How to Increase Success Rate & generate Value for your B2B Customers
GROW B2B FASTER - February 12, 2021 13:00 - 49 minutes ★★★★★ - 4 ratingsThat's in it for you: 1. Sisu (Finnish for intransigence) as Marten's secret for success 2. When entering a new market one should focus on closing deals first and let the marketing follow 3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of...
Ep 06 | How to Increase Success Rate & generate Value for your B2B Customers
GROW B2B FASTER - February 12, 2021 13:00 - 49 minutes ★★★★★ - 4 ratingsThat's in it for you: 1. Sisu (Finnish for intransigence) as Marten's secret for success 2. When entering a new market one should focus on closing deals first and let the marketing follow 3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of...
Ep 05 B2B sales in times of Covid-19 (in German)
GROW B2B FASTER - December 20, 2020 09:00 - 43 minutes ★★★★★ - 4 ratings*This is a German episode* In times of Covid-19, B2B sales are wrongly paid little attention. Studies by BCG and Bain clearly show that companies that focus on growth in recessions grow faster than the competition both during and after the recession. See article: “CEO crisis-playbook: grow fast...
Ep 05 | B2B sales in times of Covid-19 (in German)
GROW B2B FASTER - December 20, 2020 09:00 - 43 minutes ★★★★★ - 4 ratings*This is a German episode* "That's in it for you" 1. That you should shift your focus from closing deals to building long-term relationships with your customers. 2. The key factor for charismatic appearance is full presence and the commitment to really listen to your customers. 3. The main goal...
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