Latest Influencer marketer Podcast Episodes
Colossal Influence on Avoiding Mismanagement in a Crisis
Perlu: Influencer Marketing Reimagined - May 01, 2020 21:00 - 36 minutes ★★★★★ - 7 ratingsWhen a crisis like COVID-19 puts your revenue in jeopardy, any shiny new prospective partner or campaign opportunity can look promising. But don’t let your guard (or your standards) down. How do you know if someone is genuine or looking for a profiteering opportunity? How do you know if a new pa...
CHOMPS on People-First Influencer Marketing
Perlu: Influencer Marketing Reimagined - April 28, 2020 18:00 - 28 minutes ★★★★★ - 7 ratingsWe’re quarantined. And if you’re anything like us, that means you’re snacking all day, every day (the kitchen is right there) and trying to find new ways to stay healthy. Why not hit two birds with one stone? That’s where CHOMPS comes in. CHOMPS has changed the ethical game in the meat snack ind...
CJ Affiliate on the Influential Power of Affiliate Marketing
Perlu: Influencer Marketing Reimagined - April 28, 2020 15:00 - 33 minutes ★★★★★ - 7 ratingsAffiliate marketing is the win-win approach all brands should be taking with their influencers. By incentivizing influencer partners who already love your product, you gain access to influencers’ loyal and trusting fanbases. Affiliate marketing rapidly grows your brand’s customer base and establ...
Jenn Leedy: Proof Influencer Marketing REALLY Works From A Consumer’s POV
Perlu: Influencer Marketing Reimagined - April 23, 2020 15:00 - 19 minutes ★★★★★ - 7 ratingsWe’ve talked a lot on this podcast with brands, influencers, and agencies about influencer marketing success strategies. But we’ve yet to hear a consumer speak on their experience with influencers. Do the pretty photos and brand endorsements work? Even for the generations older than Gen Z or Mil...
Small Girls PR on Relationships over Transactions in Influencer Marketing
Perlu: Influencer Marketing Reimagined - April 16, 2020 13:00 - 12 minutes ★★★★★ - 7 ratingsFrom micro influencers to celebrities, the question on every brand and agency’s mind is how to navigate paying your influencers. Check out this mini-episode to learn more about why it isn’t an exact science, and how a strong relationship with an influencer can save you money.
CLEVER on What is Appropriate in Influencer Marketing in the Age of the COVID-19
Perlu: Influencer Marketing Reimagined - April 13, 2020 20:00 - 30 minutes ★★★★★ - 7 ratingsIn a few short weeks, the world seems to have been turned on its head because of COVID-19. Everyone — consumers, agencies, brands, influencers — is being affected in some way, and most brands feel it’s necessary to pivot their marketing strategy to avoid sounding tone deaf. But how do you decide...
Amy Verhey of Tillamook Marketing on Engaging Food & Beverage Influencers
Perlu: Influencer Marketing Reimagined - April 06, 2020 19:00 - 18 minutes ★★★★★ - 7 ratingsEver wish you could be the person who taste tests new ice cream flavors? (Same.) For Amy Verhey, though, that’s not just an ice cream dream — it’s her reality. Along with being a member of Tillamook’s Supertasters, she also works as Tillamook’s senior marketing manager, where she applies her exp...
Bruce Downes of Willie’s Superbrew on Brand Ambassadors as Influencers
Perlu: Influencer Marketing Reimagined - March 31, 2020 19:00 - 19 minutes ★★★★★ - 7 ratings*NOTE: This audio was recorded before social distancing regulations were implemented, and since the spread of COVID-19, your influencer marketing is probably looking a little different these days. We think you’ll still find Bruce's information valuable, and we look forward to seeing how you supp...
Casey Smith of Kroger Marketing: Harnessing TikTok for Influencer Marketing
Perlu: Influencer Marketing Reimagined - March 30, 2020 15:00 - 16 minutes ★★★★★ - 7 ratingsIf you haven’t downloaded it yourself, you’ve probably heard by now about the latest social media platform sweeping the nation’s youth. TikTok, the short-form video-sharing social networking app akin to the retired Vine app, has captured the hearts of Gen Zers. While many brands are still strugg...
Ashley Ha of Sephora on Fashion & Beauty Influencer Marketing Programs
Perlu: Influencer Marketing Reimagined - March 13, 2020 14:00 - 13 minutes ★★★★★ - 7 ratingsAshley Ha is no stranger to the power of fashion and beauty influencers, often finding herself filling a virtual shopping cart after hearing a glowing product endorsement from a trusted source. In this episode of Perlu’s influencer marketing podcast, Ashley recalls her experience working with fa...
Elizabeth Walker of Blavity on Diversity in Influencer Marketing Campaigns
Perlu: Influencer Marketing Reimagined - March 10, 2020 17:00 - 17 minutes ★★★★★ - 7 ratingsWhen casting influencers for her campaigns, Elizabeth Walker is passionate about ensuring the talent reflects the diversity of the world. In this episode of the Perlu Podcast, she shares why she doesn’t consider it a difficult task at all...and why if you feel it’s difficult, you are probably do...
Bette Ann of Lyft Marketing on Utilizing Influencers for Social Impact Campaigns
Perlu: Influencer Marketing Reimagined - February 18, 2020 14:00 - 26 minutes ★★★★★ - 7 ratingsYou probably know of Lyft as the popular rideshare service app. But did you know Lyft also owns most of the major bike shares across the country? Or that the company has a huge focus on social impact campaigns for food equity, voting access and job access programs? In this episode of the Perlu ...
Maria Rendina of SheFit: Working with Influencers Already Devoted to Your Brand
Perlu: Influencer Marketing Reimagined - January 31, 2020 21:00 - 11 minutes ★★★★★ - 7 ratingsIf producing this podcast has shown us anything, it’s that the best influencer marketing professionals come from all different backgrounds. For Maria Rendina, influencer marketing coordinator at SheFit, that background was broadcast journalism. But through a connection at SheFit, she found herse...
PERLU MINI: Kodiak Cakes on Influencer Engagement Metrics and Reinforcing Relationships
Perlu: Influencer Marketing Reimagined - January 29, 2020 14:00 - 10 minutes ★★★★★ - 7 ratingsEighteen-year-old Lily Cozad had no idea she was involved in influencer marketing when she and her college friend started a T-shirt business out of their dorm rooms, but that was when she learned first-hand that people trust people more than ads. Today, as influencer marketing coordinator at K...
Clare Brown of IDG on B2B versus B2C Influencer Marketing
Perlu: Influencer Marketing Reimagined - January 22, 2020 14:00 - 17 minutes ★★★★★ - 7 ratingsNot long after GIFs and memes took the internet by storm, Clare Brown of IDG realized something — brands could capitalize on this trend, too. So she created the first branded GIF. This is just one example of how Clare has innovated the marketing industry. Throughout the last 10 years, she’s wor...
Randall Chinchilla of Coty Marketing on Earned Media and Influencers
Perlu: Influencer Marketing Reimagined - January 15, 2020 16:00 - 22 minutes ★★★★★ - 7 ratingsIf you’ve ever sat in a salon chair and breathed in the oddly comforting smell of professional salon products while the stylist snips away to the new and improved you, you’ve practically shaken hands with this episode’s interviewee. Randall Chinchilla started his career at Cadbury Schweppes and...
Cassidy Stockton of Bob’s Red Mill on Timely Campaigns and Lasting Partnerships
Perlu: Influencer Marketing Reimagined - December 20, 2019 20:00 - 17 minutes ★★★★★ - 7 ratingsFifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill. With fifteen years under her belt, she’s gained know-how very few...
Cody Beavers of Sixt on a Brand’s International Expansion using Influencer Marketing
Perlu: Influencer Marketing Reimagined - December 20, 2019 19:00 - 25 minutes ★★★★★ - 7 ratingsExpanding your brand overseas comes with mixed emotions. It’s exhilarating – congratulations on the growth! – but it also can lead to a lot of new challenges in marketing. How do you know the best way to reach your new audience? In this episode, we hear from Cody Beavers of international, multi...
Justyna Torres of 360i on Leveraging Authentic Influencer-Brand Partnerships
Perlu: Influencer Marketing Reimagined - December 13, 2019 17:00 - 20 minutes ★★★★★ - 7 ratingsIs an influencer right for this campaign? How do I find and choose an influencer to work with? How much value would an influencer really add to this project? Justyna Torres, senior manager of influencer marketing at 360i, asks these questions every day. We sat down with her to hear about the s...
Kibbee Miller of Converse on What Big Brands Look for in Influencers
Perlu: Influencer Marketing Reimagined - November 20, 2019 19:00 - 18 minutes ★★★★★ - 7 ratingsA passion for fashion and footwear drove Kibbee Miller to Converse. Now a member of their global social media team, Kibbee works closely with influencers of all scales every day on multiple active campaigns. We sat down with her to hear what it takes to get a gig with a brand like Converse. Are...
Edelman on Working With Celebrities AND MicroInfluencers
Perlu: Influencer Marketing Reimagined - November 13, 2019 18:00 - 27 minutes ★★★★★ - 7 ratingsFrom organic Facebook posts in 2012 to full-blown paid social campaigns in 2019, Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has experienced firsthand the evolution of influencer marketing. Andrew has seen the benefits and challenges of working with ...
Smoke Shack Jerky on the Benefits of Influencer Marketing for Start-Ups
Perlu: Influencer Marketing Reimagined - November 12, 2019 16:00 - 12 minutes ★★★★★ - 7 ratingsWe’ve had a lot of guests on this podcast who have made dramatic career shifts into influencer marketing. Now it’s time we talk with someone who did the reverse: meet Jonathan Brown, marketer turned gourmet jerky entrepreneur. Jonathan Brown, or JB, didn’t completely abandon his marketing roots...
Dave Peck of RingCentral on Executing Foolproof Influencer Marketing Campaigns
Perlu: Influencer Marketing Reimagined - October 18, 2019 14:00 - 36 minutes ★★★★★ - 7 ratingsCatfishing your way into success isn’t typically well-advised, but that’s exactly how Dave Peck made his name. Well… sort of. Under the alias of a female avatar named Britney Mason on the original virtual universe Second Life, Dave went from insurance broker to social media and digital marketing...
Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing
Perlu: Influencer Marketing Reimagined - September 20, 2019 15:00 - 20 minutes ★★★★★ - 7 ratingsToday, students interested in influencer marketing have dozens of colleges and degree programs to choose from to help them break into the industry. But that wasn’t the case when Samara Finn Holland, senior vice president of influencer marketing at Kaplow, was in school. Samara had to find her ow...
Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing
Perlu: Influencer Marketing Reimagined - September 20, 2019 15:00 - 20 minutes ★★★★★ - 7 ratingsToday, students interested in influencer marketing have dozens of colleges and degree programs to choose from to help them break into the industry. But that wasn’t the case when Samara Finn Holland, senior vice president of influencer marketing at Kaplow, was in school. Samara had to find her ow...
Agency Founder Tom Potts on Using Influencers to Drive Results
Perlu: Influencer Marketing Reimagined - September 18, 2019 14:00 - 18 minutes ★★★★★ - 7 ratingsDon’t think a car mechanic could make waves in the influencer marketing industry? Think again, because that’s exactly what Tom Potts did. While working as a car mechanic, Tom did a 180 and ventured into the digital marketing world. There, he spent years in leadership roles at Starcom Mediavest G...
Lauren Schultz of Home Chef on Scalable, Authentic Influencer Marketing
Perlu: Influencer Marketing Reimagined - August 12, 2019 12:00 - 15 minutes ★★★★★ - 7 ratingsInfluencer marketing has worked its way into nearly every industry, even meal solutions. And no one knows this industry better than Lauren Schultz, senior manager of influencer marketing at Home Chef. During her career, Lauren has worked with influencers of all kinds, from micro influencers to A...
Nicole Emerick of FCB Chicago on Influencer Marketing and Creative Freedom
Perlu: Influencer Marketing Reimagined - August 08, 2019 15:00 - 17 minutes ★★★★★ - 7 ratingsYou may not think someone in finance would make the switch to the influencer marketing world, but that’s exactly what Nicole Emerick did. Now, this banker-turned-blogger-turned-influencer-marketing-guru is the VP and director of social media and influencer marketing at the global advertising age...
Travel Influencer Courtney Brandt of A to Za’atar Talks Fine Dining and The Expat Life
Perlu: Influencer Marketing Reimagined - July 29, 2019 20:00 - 22 minutes ★★★★★ - 7 ratingsEver dreamt of living abroad? Dining daily on international cuisine? If so, you’ll definitely be inspired by Courtney Brandt, American expat, food blogger, and founder of A to Za’atar. Since 2007, Courtney has made the Middle East her home. Between getting a driver’s license while living abroad ...
Dennis Littley on Brand Collaborations and Going Above and Beyond
Perlu: Influencer Marketing Reimagined - July 29, 2019 20:00 - 27 minutes ★★★★★ - 7 ratingsSome people become influencers intentionally, while others find themselves in the lifestyle on accident, like Dennis Littley of Ask Chef Dennis. Dennis started a culinary program at a high school and thought, “Why not put these recipes on a blog?” He did just that and pretty soon he found himsel...
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