Perlu: Influencer Marketing Reimagined artwork

Justyna Torres of 360i on Leveraging Authentic Influencer-Brand Partnerships

Perlu: Influencer Marketing Reimagined

English - December 13, 2019 17:00 - 20 minutes - 14 MB - ★★★★★ - 7 ratings
Marketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Kibbee Miller of Converse on What Big Brands Look for in Influencers
Next Episode: Cody Beavers of Sixt on a Brand’s International Expansion using Influencer Marketing

Is an influencer right for this campaign? How do I find and choose an influencer to work with? How much value would an influencer really add to this project? Justyna Torres, senior manager of influencer marketing at 360i, asks these questions every day. 

We sat down with her to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.