Cody Beavers of Sixt on a Brand’s International Expansion using Influencer Marketing

Expanding your brand overseas comes with mixed emotions. It’s exhilarating – congratulations on the growth! – but it also can lead to a lot of new challenges in marketing. How do you know the best way to reach your new audience?

In this episode, we hear from Cody Beavers of international, multibillion-dollar car rental company Sixt. Sixt is one of the first and most influential international car rental companies in the world - with over 100 years in the business. They were the first car rental company with a website and the first to accept mobile reservations. They are present in over 105 countries with branches in over 2,200 locations. You can easily find Sixt car rental services internationally in almost every major city and tourist destination worldwide.