Cassidy Stockton of Bob’s Red Mill on Timely Campaigns and Lasting Partnerships

Perlu: Influencer Marketing Reimagined

English - December 20, 2019 20:00 - 17 minutes - 12.2 MB - ★★★★★ - 7 ratings
Marketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Cody Beavers of Sixt on a Brand’s International Expansion using Influencer Marketing

Next Episode: Randall Chinchilla of Coty Marketing on Earned Media and Influencers

Fifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill.

With fifteen years under her belt, she’s gained know-how very few players in the industry have had the opportunity to learn. Lucky for us, she was willing to share a few of the lessons. So relax (or bake something with Bob’s Red Mill flour? Pancakes?) and hit play to learn how she fosters genuine relationships with the influencers she works with and respects their content rights.