Jenn Leedy: Proof Influencer Marketing REALLY Works From A Consumer’s POV

Perlu: Influencer Marketing Reimagined

English - April 23, 2020 15:00 - 19 minutes - 13.4 MB - ★★★★★ - 7 ratings
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Previous Episode: Small Girls PR on Relationships over Transactions in Influencer Marketing

Next Episode: CJ Affiliate on the Influential Power of Affiliate Marketing

We’ve talked a lot on this podcast with brands, influencers, and agencies about influencer marketing success strategies. But we’ve yet to hear a consumer speak on their experience with influencers. Do the pretty photos and brand endorsements work? Even for the generations older than Gen Z or Millennials?

Jenn Leedy was a skeptic — wary of influencers and their platforms. In this episode, she shares with us how she found an influencer she feels close to, what makes one connection with an influencer last where others don’t and how influencers can lead your brand to more sales.