Dave Peck of RingCentral on Executing Foolproof Influencer Marketing Campaigns
Perlu: Influencer Marketing Reimagined
English - October 18, 2019 14:00 - 36 minutes - 25.4 MB - ★★★★★ - 7 ratingsMarketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing
Catfishing your way into success isn’t typically well-advised, but that’s exactly how Dave Peck made his name. Well… sort of. Under the alias of a female avatar named Britney Mason on the original virtual universe Second Life, Dave went from insurance broker to social media and digital marketing expert in just a few years.
Today, he has been featured in countless media outlets and news shows, worked with seemingly every micro-influencer and celebrity under the sun, and is head of social media and influencers at RingCentral.
So buckle up for that rush hour traffic, and enjoy Dave’s wild story of getting into the influencer marketing business and his advice on operating campaigns for conversion optimization.