Smoke Shack Jerky on the Benefits of Influencer Marketing for Start-Ups

Perlu: Influencer Marketing Reimagined

English - November 12, 2019 16:00 - 12 minutes - 8.65 MB - ★★★★★ - 7 ratings
Marketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Dave Peck of RingCentral on Executing Foolproof Influencer Marketing Campaigns

Next Episode: Edelman on Working With Celebrities AND MicroInfluencers

We’ve had a lot of guests on this podcast who have made dramatic career shifts into influencer marketing. Now it’s time we talk with someone who did the reverse: meet Jonathan Brown, marketer turned gourmet jerky entrepreneur.

Jonathan Brown, or JB, didn’t completely abandon his marketing roots when he founded Smoke Shack Jerky. In fact, he seized the opportunity to dive into influencer marketing – this time for his own brand. Grab a snack (you’ll need it!) and hit play to hear about how JB uses influencers to grow his small business and how Perlu is helping him break into niches he’d never considered before.