Edelman on Working With Celebrities AND MicroInfluencers

Perlu: Influencer Marketing Reimagined

English - November 13, 2019 18:00 - 27 minutes - 19.1 MB - ★★★★★ - 7 ratings
Marketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Smoke Shack Jerky on the Benefits of Influencer Marketing for Start-Ups

Next Episode: Kibbee Miller of Converse on What Big Brands Look for in Influencers

From organic Facebook posts in 2012 to full-blown paid social campaigns in 2019, Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has experienced firsthand the evolution of influencer marketing. Andrew has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom with the Perlu listeners.

So kick back, close out of all of those social media apps for a few minutes and tune in to his advice. It just might save your campaign.