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Clare Brown of IDG on B2B versus B2C Influencer Marketing
Perlu: Influencer Marketing Reimagined
English - January 22, 2020 14:00 - 17 minutes - 11.8 MB - ★★★★★ - 7 ratingsMarketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Randall Chinchilla of Coty Marketing on Earned Media and Influencers
Not long after GIFs and memes took the internet by storm, Clare Brown of IDG realized something — brands could capitalize on this trend, too. So she created the first branded GIF.
This is just one example of how Clare has innovated the marketing industry. Throughout the last 10 years, she’s worked with major brands like Maybelline and AMC to revitalize their influencer marketing strategy.
Lucky for us, she agreed to chat with us about the difference between B2B and B2C influencer marketing and how treating influencers like colleagues rather than strangers has helped her create killer campaigns.