Agency Founder Tom Potts on Using Influencers to Drive Results

Perlu: Influencer Marketing Reimagined

English - September 18, 2019 14:00 - 18 minutes - 12.8 MB - ★★★★★ - 7 ratings
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Previous Episode: Lauren Schultz of Home Chef on Scalable, Authentic Influencer Marketing

Next Episode: Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing

Don’t think a car mechanic could make waves in the influencer marketing industry? Think again, because that’s exactly what Tom Potts did. While working as a car mechanic, Tom did a 180 and ventured into the digital marketing world. There, he spent years in leadership roles at Starcom Mediavest Group, Lowe Profero and Edelman.

Then, he made a big decision: he wanted to be his own boss. And that’s when he started MML Consulting & Subculture Club, helping agencies and brands develop digital marketing, communications and media strategies.

We sat down with Tom to talk about how he uses influencers to deliver outcomes and drive business as well as how he uses Perlu to involve influencers upstream in the creative process. So take that much-needed coffee break and hit play to get a glimpse into Tom’s creative process.