Nicole Emerick of FCB Chicago on Influencer Marketing and Creative Freedom
Perlu: Influencer Marketing Reimagined
English - August 08, 2019 15:00 - 17 minutes - 11.9 MB - ★★★★★ - 7 ratingsMarketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Dennis Littley on Brand Collaborations and Going Above and Beyond
You may not think someone in finance would make the switch to the influencer marketing world, but that’s exactly what Nicole Emerick did. Now, this banker-turned-blogger-turned-influencer-marketing-guru is the VP and director of social media and influencer marketing at the global advertising agency, FCB Chicago.
We sat down with Nicole to discuss her journey, how she chooses her influencers and the benefits of giving influencers creative freedom. So throw on those headphones, take a walk around the office (you know you want to!) and hit play to learn how you can make your influencer marketing strategy a little more human.