Latest Ebookmarketing Podcast Episodes
3 Takeaways from Meta's Performance Marketing Summit (Part 1)
Perpetual Traffic - September 27, 2022 08:00 - 31 minutes ★★★★★ - 729 ratingsWhat is the future of Meta advertising - and is it time for marketers to start embracing AI? On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance ma...
[Ep72 OPTC] Courage and sheer determination leads to a 25 year career in the massage industry with Yvette Croft
The Health Leader Podcast - September 25, 2022 11:09 - 30 minutes ★★★★ - 7 ratingsYvette Croft wanted to finish school and become a PE teacher. That was, until she didn't get the grades to complete study in this area... so instead she got a job at the local Donut King and enjoyed life as a "party-goer". She fell pregnant with her first son, and he was the catalyst for a de...
Hacking Google Ads for a Shoestring Budget
Perpetual Traffic - September 23, 2022 08:00 - 22 minutes ★★★★★ - 729 ratingsDo you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank? In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have disco...
How to Run Google Ads on a Shoestring Budget
Perpetual Traffic - September 20, 2022 08:00 - 27 minutes ★★★★★ - 729 ratingsIs it possible to run paid ads and drive results on a shoestring budget? On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at...
[Ep71 OPTC] Overcoming grief and other curve balls with Sarah Ross
The Health Leader Podcast - September 18, 2022 23:28 - 43 minutes ★★★★ - 7 ratingsSarah Ross is the owner and founder of Sarah's Family Wellness Centre where it's their mission to equip families to live healthy and joyful lives. She has over 24 years experience in the massage industry and through her own personal life experience she has become incredibly passionate about pr...
(Part 2) How to Be Everywhere Online in Less Than 1 Hour/Week
Perpetual Traffic - September 16, 2022 08:00 - 24 minutes ★★★★★ - 729 ratingsImagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever...
How to Be Everywhere Online in Less Than 1 Hour/Week (Part 1)
Perpetual Traffic - September 13, 2022 08:00 - 34 minutes ★★★★★ - 729 ratingsWhat if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear ...
Why Apple Getting into the Traffic Game is a Good Thing for Marketers
Perpetual Traffic - September 09, 2022 08:00 - 20 minutes ★★★★★ - 729 ratingsApple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly? On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising amb...
What Would Ralph Do if He Had to Start Over?
Perpetual Traffic - September 06, 2022 08:00 - 46 minutes ★★★★★ - 729 ratingsWhat would you do if you lost everything and only had $10,000 to start over? On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything. Losing...
What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph
Perpetual Traffic - September 02, 2022 08:00 - 22 minutes ★★★★★ - 729 ratingsWhat do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls? On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impre...
How a UK therapist showed resilience and overcame adversity after a fire in her clinic! - with Sally Chamness
The Health Leader Podcast - August 31, 2022 02:08 - 32 minutes ★★★★ - 7 ratingsSally Chamness is based in the UK where she is a baby first massage instructor as well as the owner of Dynamic BodyWork Academy, where she teaches massage to qualified therapists whilst continuing to develop her own advanced techniques. Whilst Sally is FILLED with amazing business and practica...
What's Working Now in Facebook Advertising with Kobi and Ralph
Perpetual Traffic - August 30, 2022 07:45 - 35 minutes ★★★★★ - 729 ratingsThe Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it? On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs...
What Happens to Google Ads During a Recession
Perpetual Traffic - August 25, 2022 04:15 - 18 minutes ★★★★★ - 729 ratingsAre we headed down a recession path? If so, what happens to Google Ads during times of crisis? On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong...
5 Biggest Mistakes You’re Making With Your Google Ads
Perpetual Traffic - August 23, 2022 07:30 - 43 minutes ★★★★★ - 729 ratingsWant to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make. On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'...
Creating Killer Tik Tok Ads with Savannah Sanchez
Perpetual Traffic - August 19, 2022 07:30 - 37 minutes ★★★★★ - 729 ratingsWant to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator. On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. The distinct audience targeting and ad development options on TikTok mean that...
TikTok Ads 101: 5 Killer TikTok Ad Hacks with Savannah Sanchez
Perpetual Traffic - August 16, 2022 08:15 - 39 minutes ★★★★★ - 729 ratingsTikTok advertising is pretty straightforward: Don't make ads - make TikToks. On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the...
Secrets of Social Selling with Lauren Petrullo and Mark Degrasse
Perpetual Traffic - August 12, 2022 07:30 - 27 minutes ★★★★★ - 729 ratingsDid you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need. Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest...
How to STOP Bots and Click Farm Traffic Dead In Its Tracks
Perpetual Traffic - August 09, 2022 07:30 - 38 minutes ★★★★★ - 729 ratingsStruggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns. In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminat...
Sales Funnel Sucks? How Conversion Architecture™ Can Fix It
Perpetual Traffic - August 05, 2022 07:30 - 45 minutes ★★★★★ - 729 ratingsRalph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture! LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitte...
22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2
Perpetual Traffic - August 02, 2022 07:30 - 28 minutes ★★★★★ - 729 ratingsTo build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an...
22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1
Perpetual Traffic - July 29, 2022 07:30 - 33 minutes ★★★★★ - 729 ratingsThinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or bui...
How the Law of Attraction Really Works with Ella Barnard
Author Like a Boss Podcast - July 26, 2022 19:42 - 51 minutes ★★★★★ - 69 ratingsIt's just me in this one... sharing a story about what it actually looks like when the Law of Attraction is making things happen for you. Plus, a bit about how my coaching and programs could help you become an empowered, successful indie author.
An SOP Every Online Advertiser Needs
Perpetual Traffic - July 26, 2022 07:30 - 31 minutes ★★★★★ - 729 ratingsKasim and Ralph cover 2 nuggets that every digital advertiser needs! Download Ralphs Free PDF on Naming! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders ...
Why Everyone Thinks Facebook Is Dead (Again)!
Perpetual Traffic - July 22, 2022 07:30 - 47 minutes ★★★★★ - 729 ratingsIs Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users? On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used...
Write For You: Following Your Own Path Writing Taboo And Erotic Romance With Sierra Simone
Author Like a Boss Podcast - July 19, 2022 10:00 - 1 hour ★★★★★ - 69 ratingsWriting can be a joyous experience until all the pressures on what to write come crashing down on you. Sometimes, trying to write what your agent wants takes away all the spark and passion you have for writing. Today's guest, Sierra Simone, is all too familiar with this feeling. What snapped her...
A Solution to Fixing Google's Monopoly on Advertising
Perpetual Traffic - July 19, 2022 07:30 - 15 minutes ★★★★★ - 729 ratingsIs Google a monopoly? If so, how is its market power hurting marketing and advertising agencies? On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, ma...
Click Farms
Perpetual Traffic - July 15, 2022 07:30 - 11 minutes ★★★★★ - 729 ratingsDid you know that a percentage of your ad budget is lost to click fraud? On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them. You may already know that entir...
A Quick Conversation about Click Farms
Perpetual Traffic - July 15, 2022 07:30 - 12 minutes ★★★★★ - 729 ratingsDid you know that a percentage of your ad budget is lost to click fraud? On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them. You may already know that en...
A Memoir Told Through Books By Zibby Owens
Author Like a Boss Podcast - July 12, 2022 10:00 - 40 minutes ★★★★★ - 69 ratingsWriting a memoir is a challenge not only in terms of writing but in sharing stories that connect people. Today’s guest has taken on that challenge. Zibby Owens is an author, podcaster, publisher, CEO, and founder of Zibby Owens Media, a privately-held media company designed to help busy people l...
How to Market in a Recession
Perpetual Traffic - July 12, 2022 07:30 - 50 minutes ★★★★★ - 729 ratingsDo you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst. On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and...
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