Latest Ebookmarketing Podcast Episodes
How to Strangle Slack Before It Strangles You
Perpetual Traffic - July 02, 2024 08:00 - 34 minutes ★★★★★ - 729 ratingsRalph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in their teams. Ralph and Lauren also talk about their journey of transitioning to more structured...
The Meta Easy Button For Getting More Leads That Actually Buy
Perpetual Traffic - June 28, 2024 08:00 - 59 minutes ★★★★★ - 729 ratingsRalph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve l...
Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You
Perpetual Traffic - June 25, 2024 08:00 - 46 minutes ★★★★★ - 729 ratingsRalph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer...
How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo
Perpetual Traffic - June 18, 2024 08:00 - 54 minutes ★★★★★ - 729 ratingsToday we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episod...
How Google Ads Are Ripping You Off & How to Scale In Spite of It
Perpetual Traffic - June 14, 2024 08:00 - 44 minutes ★★★★★ - 729 ratingsRalph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John...
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Perpetual Traffic - June 11, 2024 08:00 - 22 minutes ★★★★★ - 729 ratingsRalph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart...
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Perpetual Traffic - June 07, 2024 08:00 - 35 minutes ★★★★★ - 729 ratingsRalph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when you step away. Lauren in...
The Single Hardest Part of Scaling a Business Revealed
Perpetual Traffic - June 04, 2024 08:00 - 40 minutes ★★★★★ - 729 ratingsWe’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. Ralph discusses the impo...
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency
Perpetual Traffic - May 31, 2024 08:00 - 48 minutes ★★★★★ - 729 ratingsRalph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to building a multimillion-dollar agency, discussing critical choices related to business valuation and growth pathways. The discussion also touc...
Why you're doing YouTube Ads wrong with Tom Breeze
Perpetual Traffic - May 28, 2024 08:00 - 1 hour ★★★★★ - 729 ratingsRalph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. I...
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
Perpetual Traffic - May 24, 2024 08:00 - 47 minutes ★★★★★ - 729 ratingsRalph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategie...
Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?
Perpetual Traffic - May 21, 2024 08:00 - 33 minutes ★★★★★ - 729 ratingsRalph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and econo...
Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes
Perpetual Traffic - May 17, 2024 08:00 - 53 minutes ★★★★★ - 729 ratingsThis episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they disc...
End of an Era: Celebrating Kasim's Legacy on Perpetual Traffic
Perpetual Traffic - May 14, 2024 08:00 - 1 hour ★★★★★ - 729 ratingswe have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intr...
The Best of Kasim Aslam on Perpetual Traffic
Perpetual Traffic - May 14, 2024 08:00 - 1 hour ★★★★★ - 729 ratingswe have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intr...
Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets
Perpetual Traffic - May 10, 2024 08:00 - 56 minutes ★★★★★ - 729 ratingsThis episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to re...
Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
Perpetual Traffic - May 07, 2024 08:00 - 1 hour ★★★★★ - 729 ratingsRalph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to r...
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic - May 03, 2024 08:00 - 24 minutes ★★★★★ - 729 ratingsRalph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of G...
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic - April 30, 2024 08:00 - 31 minutes ★★★★★ - 729 ratingsOn part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother pr...
(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
Perpetual Traffic - April 26, 2024 08:00 - 25 minutes ★★★★★ - 729 ratingsIn part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and ...
From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
Perpetual Traffic - April 23, 2024 08:00 - 39 minutes ★★★★★ - 729 ratingsRalph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from t...
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic - April 19, 2024 08:00 - 33 minutes ★★★★★ - 729 ratingsJoin Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex...
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic - April 16, 2024 08:00 - 42 minutes ★★★★★ - 729 ratingsRalph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Perfor...
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Perpetual Traffic - April 12, 2024 07:30 - 45 minutes ★★★★★ - 729 ratingsRalph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just anothe...
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
Perpetual Traffic - April 09, 2024 08:00 - 47 minutes ★★★★★ - 729 ratingsRalph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of ...
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Perpetual Traffic - April 05, 2024 08:00 - 41 minutes ★★★★★ - 729 ratingsRalph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes be...
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Perpetual Traffic - April 02, 2024 08:00 - 34 minutes ★★★★★ - 729 ratingsTune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the maste...
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
Perpetual Traffic - March 29, 2024 08:00 - 43 minutes ★★★★★ - 729 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitabili...
From Votes to Views: The Election’s Effect on Ad Spend
Perpetual Traffic - March 26, 2024 08:00 - 42 minutes ★★★★★ - 729 ratingsKasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore t...
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
Perpetual Traffic - March 22, 2024 08:00 - 55 minutes ★★★★★ - 729 ratingsRalph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by...
Related Ebookmarketing Topics